Blackbean Industrial Marketing
Logo

Vitalis Extraction Technology

Web Dev and Marketing

B2B digital advertising strategy and website development for a manufacturing company specialized in botanical and cannabis extraction.
Hero
case study hero
The Project

The Project

Vitalis Extraction Tech is a privately-owned, Canadian-based engineering and manufacturing company producing industrial supercritical CO2 extraction systems for the pharmaceutical, biotechnology, F&B and botanical industries. Their core focus on innovation and design has vaulted Vitalis to the forefront of the global market.

Services Provided
case study the project slant

Project Goals

Vitalis’ online lead generation was inconsistent, poorly-tracked, and expensive. Our goal was to improve the volume and quality of online leads through search advertising while providing better reporting and attribution to demonstrate return on investment.

The Challenge
The Solution

The Solution

We audited and restructured Vitalis’ search advertising campaigns to target international audiences including an emphasis on emerging markets in Latin America. Over time, we developed new landing pages and an updated, high-performance website with powerful tracking features to provide marketing attribution for search campaigns.

Quotes v2
BlackBean created a functional and beautifully designed website. They were a professional team and exceptional communicators. From workflows and design to time management and technical know-how, the team surpassed expectations on the project.
Stephanie M.
Stephanie M.
School District 46
case study hero

The Results

From the moment BlackBean redeveloped their website and took over their search advertising, we saw:

  • A 70% increase in leads generated
  • Lead provenance expansion to 6 continents, including USA, Canada, Colombia, South Africa, Australia, Ukraine, and China;
  • The search ad campaigns generated more leads than any other lead source, including trade shows and events, phone enquiries, referrals, press/PR, and outbound email marketing combined;
  • An 80% decrease in lead costs in Google Ads.
Visit Website
Statistic Arrow
70%
Leads Generated
Statistic Arrow
80%
Decrease in Lead costs in Google Ads
Statistic Arrow
6
Number of continents reached
Statistic Arrow
500%
Decreased Ad Spend Per Lead

Want to see the same results?

Connect with Us.

Case Study SVG

Get Updates

Would you like to receive digital marketing insights, thoughts, and strategies to your inbox? Don't worry, we won’t spam you with daily lengthy newsletters. We like to keep it short and sweet, with content that is valuable to you and your business.