Blackbean Industrial Marketing

Vitalis Extraction Technology

Web Dev and Marketing

B2B digital advertising strategy and website development for a manufacturing company specialized in botanical and cannabis extraction.
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The Project

The Project

Vitalis Extraction Tech is a privately-owned, Canadian-based engineering and manufacturing company producing industrial supercritical CO2 extraction systems for the pharmaceutical, biotechnology, F&B and botanical industries. Their core focus on innovation and design has vaulted Vitalis to the forefront of the global market.

Services Provided
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Project Goals

Vitalis’ online lead generation was inconsistent, poorly-tracked, and expensive. Our goal was to improve the volume and quality of online leads through search advertising while providing better reporting and attribution to demonstrate return on investment.

The Challenge
The Solution

The Solution

We audited and restructured Vitalis’ search advertising campaigns to target international audiences including an emphasis on emerging markets in Latin America. Over time, we developed new landing pages and an updated, high-performance website with powerful tracking features to provide marketing attribution for search campaigns.

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The Results

From the moment BlackBean redeveloped their website and took over their search advertising, we saw:

  • A 70% increase in leads generated
  • Lead provenance expansion to 6 continents, including USA, Canada, Colombia, South Africa, Australia, Ukraine, and China;
  • The search ad campaigns generated more leads than any other lead source, including trade shows and events, phone enquiries, referrals, press/PR, and outbound email marketing combined;
  • An 80% decrease in lead costs in Google Ads.
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Leads Generated
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Decrease in Lead costs in Google Ads
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Number of continents reached
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Decreased Ad Spend Per Lead

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