Vitalis Extraction Tech is a privately-owned, Canadian-based engineering and manufacturing company producing industrial supercritical CO2 extraction systems for the pharmaceutical, biotechnology, F&B and botanical industries. Their core focus on innovation and design has vaulted Vitalis to the forefront of the global market.
Vitalis’ online lead generation was inconsistent, poorly-tracked, and expensive. Our goal was to improve the volume and quality of online leads through search advertising while providing better reporting and attribution to demonstrate return on investment.
We audited and restructured Vitalis’ search advertising campaigns to target international audiences including an emphasis on emerging markets in Latin America. Over time, we developed new landing pages and an updated, high-performance website with powerful tracking features to provide marketing attribution for search campaigns.
From the moment BlackBean redeveloped their website and took over their search advertising, we saw:
- A 70% increase in leads generated
- Lead provenance expansion to 6 continents, including USA, Canada, Colombia, South Africa, Australia, Ukraine, and China;
- The search ad campaigns generated more leads than any other lead source, including trade shows and events, phone enquiries, referrals, press/PR, and outbound email marketing combined;
- An 80% decrease in lead costs in Google Ads.
Want to see the same results?
Connect with Us.
Your message has successfully been sent, please expect a response within 12 hours or less.
Would you like to receive digital marketing insights, thoughts, and strategies to your inbox? Don't worry, we won’t spam you with daily lengthy newsletters. We like to keep it short and sweet, with content that is valuable to you and your business.