LEARN MORE ABOUT WHAT A CHEMICAL MARKETING AGENCY DOES

Frequently asked questions

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Boost your chemical company&#8217;s growth with our B2B digital marketing services. Learn how to utilize powerful tools and strategies for impactful ROI!

<h2>Unlock your competitive advantage!</h2>
BlackBean leads the way in solutions and strategies for the chemical industry. We focus on lead generation, web development and content marketing for chemical leaders.
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We evaluated the digital marketing practices of the top 50 chemical companies in the US and analyzed their performance across eight digital marketing tactics to uncover challenges and opportunities for marketers in the industry. Our findings offer perspective on strategies that shape the digital narrative of these industry leaders, providing insights for marketing specialists and executives in the chemical world.
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Hire A Chemical Marketing Agency

An experienced B2B marketing partner that understands the needs of the chemical industry.

Agencies like ours focus on tangible goals set by your leadership, not vague initiatives.

A <del>provider</del> partner to support your chemical marketing goals.  Get expert advice tailors to your sales challenges and goals.

From trade shows to brand awareness and content marketing, a diverse offering that covers all your bases.

Made for your industry

Whether you want to grow within your existing service area or expand to new markets, our team is ready to help. To get started, simply reach out to us today. We offer a free, no-obligation consultation with a member of our leadership team who will personally discuss your marketing goals and challenges. This consultation allows us to gain a deeper understanding of your business and enables us to provide tailored solutions that drive results. Don’t let your chemical solutions and services go unnoticed! Contact us now to schedule your consultation and take the first step towards accelerated growth.

Sell your chemical solutions and services faster.

Our experienced team creates thousands of web pages each year. Whether you need a lead-generating landing page or a full website, we deliver memorable online experiences. Our designers collaborate closely with you to craft an attractive and user-friendly site highlighting your products and services.
As a top-tier chemical marketing agency, we specialize in enhancing functionality and user experience. We ensure easy navigation and include clear calls-to-action that boost visitor engagement. From requesting a quote to downloading technical specifications or reaching out to your sales team, we prioritize increasing your website&#8217;s conversion rates.
Recognizing the importance of SEO for chemical companies, our team implements best practices to optimize your site for relevant keywords, improving its search engine ranking and driving organic traffic. Additionally, we offer tailored features for chemical companies, including product catalogs, safety data sheets, regulatory compliance info, and other crucial resources for your target audience.
Above all, our goal with every website project is to create a website that not only reflects the professionalism and expertise of your chemicals company but also generates demands and drives growth.

Designing Websites for Chemical Companies

For most consumers, the chemical industry is invisible. Despite how crucial chemistry is to modern society, your target market is unique and tricky to connect with. Highly targeted content marketing and thought-leadership can reach your niche customer base. We can help get you there with a strong content marketing strategy that highlights the value and importance of your chemical products.
When it comes to creating content for specialty chemical marketing, clients often work with us for:
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<li>Informational blog posts</li>
<li>Case studies and success stories</li>
<li>Infographics and visual content</li>
<li>Webinars and online events</li>
<li>Thought leadership articles</li>
</ul>
The BlackBean team of writers are experts in tailoring content to address the specific pain points, needs, and interests of various target markets in the chemical industry. By consistently providing valuable and relevant content, we help you build brand awareness, establish credibility, and ultimately drive sales for your company.

Creating content for chemical marketing

Trade shows and conferences can be crucial drivers of new business in the specialty chemicals industry. Or, they can be a huge waste of time and money. BlackBean specializes in providing <a href="https://blackbeanmarketing.com/insights/how-to-make-your-next-trade-show-a-success">conference and trade show support </a>comprehensive support for these events, specializing in the chemical sector. We craft memorable exhibits and materials, employ lead-gathering tools, and implement strategies that convert leads into sales. With a background deeply rooted in trade show management, our team understands the nuances of these events.
Our design team creates standout marketing materials, including brochures, swag, and banners, tailored to the chemicals industry&#8217;s unique needs. These efforts are complemented by strategic pre-show planning and follow-up strategies, emphasizing marketing automation to enhance ROI.
Choosing our team as your partner ensures a profitable and impactful presence at trade shows and conferences. We combine sector-specific expertise with current industry trends to track your investment, and make it worthwhile. Avoid the common pitfalls of event participation with our strategic approach to driving business growth through events.
Don’t let trade shows and conferences become a waste of time and money. Let one of the top chemicals marketing agencies help you execute a successful strategy that will drive new business and contribute to your company’s overall growth.

Conference and Trade Show Support

From coatings to surfactants, BlackBean has a proven track record of communicating complex product lines to a sophisticated marketplace. One key aspect that sets us apart is our ability to effectively communicate the value and benefits of our products. We understand that the chemicals industry can be complex, which is why we have a team of experts who specialize in simplifying technical information and presenting it in a way that resonates with our target audience. By partnering with us, you can benefit from the full range of marketing services.

Working with a chemical marketing agency 

Whether you want to grow within your existing service area, or expand to new markets, our team is ready to help. Want to learn more? Get in touch with us today. A member of our leadership team will consult with you directly about your marketing goals and challenges in a free, no-obligation consultation.

Sell more. Work less.

B2B marketing support from BlackBean can fill up your sales pipeline, improve trade show and networking outcomes, and save time through powerful marketing automations.

Marketing for Oil & Gas

Expert Digital Marketing for Energy Companies

BlackBean is a boutique agency specialized in industrial B2B marketing services. We can help you get your brand noticed, grow your inbound lead generation, or maximize ROI at your next trade show.

Energize Your B2B Marketing With BlackBean

Our experienced team designs and builds thousands of web pages a year. Whether you need a powerful lead generating landing page or a full website build, we’ll make memorable website experiences for your customers.

Web Design

For many businesses, the hardest part of sales is prospecting. Oil and gas products and energy services are only relevant to a niche business audience. Highly targeted content and email marketing can reach your customer base, anywhere in the world. We can help get you there.

Targeted Content Marketing

The oil and gas sector is crucial to our economy and day-to-day lives. Yet businesses and consumers alike have negative perceptions around this critical industry. Strong branding and messaging can defuse negative sentiment, broadcast social and environmental commitments, and even help you hire the right talent, now and in the future.

Branding & Messaging

In the energy sector, trade shows and events can be primary drivers of new business. Or, they can be a huge waste of time and money. Execution matters. We can design memorable exhibits and supporting materials while implementing tools and best practices that will collect more leads—and turn them into sales.

Trade Show Support

Some agencies do everything for everyone, but not us. We specialize in B2B marketing for manufacturing companies—and we’ve got the portfolio to prove it!

Digital Marketing For Manufacturers

Expert Digital Marketing for Manufacturing Companies

Manufacturing companies produce the tools, components, and machines that keep our modern world running. We approach your marketing like engineers tackling a problem. Research, plan, implement, iterate. Our logical, ROI-focused approach to B2B marketing makes us the perfect partner to grow your manufacturing business.

Make more sales. Build better audiences.

Our decades of combined B2B marketing experience mean we know where your customers live online, and how we can best reach them. Whether it’s search engine advertising on Google or sponsored posts on LinkedIn, we can help you send the right message to the right people.

Let’s be real: a lot of manufacturing companies look the same. For potential customers, a sensor or component from one company may be effectively identical to a sensor or component from another one. That makes branding and messaging especially important for manufacturers. To succeed in the industrial sector, you need

When it comes to manufacturing, automation and technology, seeing is believing. We can help you maximize the potential of your trade shows, events, and demos through superior booth and material design, sales coaching, and marketing integrations that will help you capture and close more leads.

Don’t see your industry? See if we can help you