Industry Solutions

Web design plays a significant role in the success of digital marketing. It shapes digital marketing strategy by influencing factors such as SEO, conversion rates, user experience, analytics, and branding. A well-designed website can create a positive first impression on prospective customers, nurture leads, increase conversions, and provide a good user experience. This makes it easier for visitors to access and navigate the website, thereby enhancing the effectiveness of digital marketing efforts.

You’re going to love this answer: “It depends.” The time required to design and build a website varies greatly, depending on its complexity. On average, the process could take anywhere from 150 to 500 hours. For a simple 5-page website, it might take three months, while a 20-page website could take roughly 3-4 months. However, these timelines can extend further if the website’s complexity increases. We will work with you to evaluate the complexity and therefore, time it will take to build your website.

The cost of designing a website is determined by various factors, including the features and functionality incorporated into the site. On average, you can expect an upfront cost of around $20,000 to build a straightforward website, with an ongoing cost of around $200 per month for maintenance, whereas larger and more complex websites can cost between $40,000 to over $100k for a large, feature-rich one. Most projects fall somewhere within this range; ask us why!

There are several types of industrial and manufacturing marketing services. Some of the main services we offer are:

• Search Engine Optimization (SEO) to accelerate your website marketing and inbound lead gen, as well as building brand awareness with your technical audience.
  Read more: SEO Explained for B2B Manufacturers.
• Search Engine Marketing, sometimes called search advertising: a fast and effective way to scale online marketing performance.
  Read more: Distributor scales digital marketing to 7.5x ROI with search ads
• Content Marketing, which goes hand-in-hand with SEO. Print articles, case studies, white papers, and brochures all fall under the umbrella of content marketing.
• Experiential Marketing which covers everything a B2B company might need to succeed at the trade show game: tools to track leads better, innovative booth design and a brand that sticks out!
  Read more: How to make your next trade show a success

In the context of B2B industrial businesses, digital marketing plays a crucial role – no matter what some salespeople might think. Digital marketing services boost industrial and manufacturing businesses by enhancing brand awareness and positioning them as leaders in their industry, similar to how certain brands become synonymous with their product categories. These services also improve customer engagement and lead generation by utilizing strategic online content and campaigns, ensuring high-quality traffic and potential for increased sales.

When implementing SEO for B2B industrial businesses, several key factors need to be considered. These include creating audience personas, conducting keyword research, gathering backlinks, mapping out a unique content strategy plan, optimizing B2B content, and focusing on link building. It’s also important to understand that it’s not an overnight process: it typically takes between 3 to 6 months for SEO efforts to show results.

Marketing is a vast term that encompasses everything from SEO to content marketing and Google ads. We are happy to consider working with you on your specific marketing on a project basis. These are typically set up as monthly retainers from $5,000 to $15,000.

If we had a dollar… Your ROI will depend on your investment, and what works best for your company and sector. We have seen anywhere from 1:5 up to 7.5x. We will work with you through a strategic engagement to determine what will work best for you, why and how to generate the maximum ROI for your specific goals.

You’ve probably heard the phrase “missing the forest for the trees.” It implies a lack of perspective. It is difficult to honestly and accurately evaluate your situation from within. Market research agencies find unbiased answers to your pressing business questions. We provide you the eagle-eye view while you continue boots-on-the-ground operations.

Marketing is knowledge-based. The more you know about your competitors, target audience, and market, the better you can plan and prioritize your marketing activities. BlackBean can serve as your knowledge partner, providing answers to your most complex questions.

We specialize in open source market research, lead list development, and competitive landscape analysis. Other services we offer, either directly or through trusted partners, include brand and messaging testing, purchasing journey analysis, and customer satisfaction research.

Buyer personas help us view products and services from different perspectives. We identify the attributes that define your purchasing audiences. Then, we contextualize those attributes and how they impact your sales and marketing efficiency for that audience.

A well-defined brand strategy is essential for any business aiming for long-term success. It serves as a roadmap that guides your company in building positive rapport within the market. One of the key benefits of a strong brand strategy is increased brand recognition. When a brand is consistently presented across all platforms, it becomes easily recognizable to consumers. It not only helps in building a strong brand identity but also fosters customer loyalty, improves advertising effectiveness, and contributes to overall business growth and return on marketing investments.

Consistency in branding is vital for the overall success of a business. A consistent brand helps build trust and loyalty among customers, which can significantly impact sales. It also ensures that customers instantly recognize your products, thereby increasing brand recognition. Furthermore, consistency in messaging across all channels prevents confusion and makes it easier for customers to remember and identify with your brand.

When customers feel that a brand understands their needs and cares about their satisfaction, they are more likely to trust the brand and continue purchasing from it. This trust can help retain loyal customers even when they have one-off experiences that don’t meet expectations.