BlackBean Industrial Marketing
Working With Us
What are you interested in?
Starter
The easiest method to develop a marketing system.
$6,900
over 8 weeks
or Buy Now
Includes:
- Competitive Analysis
- Market Research
- USP Definition
- Foundational marketing advice
Premium
Accelerate your marketing performance for growth.
$9,900
over 6 weeks
or Buy Now
Everything from Starter, and:
- Tailored to your three key objectives
- Target audiences and messaging strategy
- Marketing audit report
- Strategic marketing tactics
- Implementation roadmap
Elite
Targeted problem-solving for mature organizations
$19,900
over 4 weeks
or Buy Now
Everything from Premium, and:
- Half-day strategic workshop
- Dedicated marketing strategist
- Campaign design
- Strategy presentation to leadership
- Open access to principal
Add-ons Available on Request
Let’s address the questions other are avoiding
At BlackBean, we prioritize transparency and education. We want to provide real answers to all of our clients’ questions so they can feel confident about their project.
Some of these questions aren’t so easy to answer, though. One of those is “How much does a website or a brand cost?” You see, nothing about marketing is straight-forward. Every project is so complex, with unique factors determining the price.
However, we’re going to do our best to explain to you how our pricing works, so hopefully you can have an idea of what to expect before you schedule a call or send us a message.
What does a website cost?
Redesigning a website is a project that varies in scale and complexity, with costs ranging from as low as $20,000 for a smaller, content-focused site, to over $100,000 for a large, feature-rich one. Most projects fall somewhere within this range; ask us why!
What does marketing cost?
Marketing is a vast term that encompasses everything from SEO to content marketing and Google ads. We are happy to consider working with you on your specific marketing on a project basis. These are typically set up as monthly retainers from $5,000 to $15,000.
What does a brand cost?
A branding project can typically take two forms: you either want to rebrand entirely (or build from scratch) or “simply” update your current brand to optimize it. You can expect $5,000 on the low range for a brand refresh to up to $35,000 for a full brand suite with tagline and guidelines.
How long does it take to create a brand?
It depends if you want a tune-up or a full build. Safe to say you should plan on your it taking between 2 months up to 8 months for a comprehensive project.
What will bring me more marketing ROI?
If we had a dollar… Your ROI will depend on your investment, and what works best for your company and sector. We have seen anywhere from 1:5 up to 7.5x.
How long does it take to build a site?
The duration of a website redesign project can range from four months to a year, with 3-6 months being the most common timeframe.
Still have a question?
What is B2B industrial marketing?
B2B industrial marketing is not just a sub-discipline of B2B marketing, it’s a unique and complex field. It emphasizes strategies that are specifically tailored to the industrial sector, such as trade shows where companies showcase their products and services, event marketing where industry-specific events are organized, and qualified online lead generation where potential clients are identified and targeted. These strategies are not just effective, they are crucial for success in the industrial market.
How is B2B marketing different from B2C marketing
Marketing to businesses instead of consumers is an entirely different challenge. B2B marketing focuses on big-picture and long-term objectives because the sales cycles are longer, more complex and technical. Some platforms and tactics that work well for B2C markets are inefficient for B2B markets. Many agencies specialize in B2C marketing tactics. To be successful, your chosen marketing partner must have experience with B2B marketing.
What are some common mistakes to avoid in B2B marketing?
Two of the most common mistakes in B2B marketing include wasting money on ineffective strategies and assuming what you’re doing is working. It’s easy to overcommit to a particular tactic, spending good money on bad ideas. Many companies need more sophistication to track their marketing efforts. You need to know the outcomes to see if it’s working!
