BlackBean Industrial Marketing
Working With Us
A clear process for industrial marketing success
At BlackBean, we thrive on crafting tailor-made solutions to fit our clients’ needs and goals. Of course, there’s a place for pre-packaged plans and ideas, but it’s custom solutions that our customers really crave – and that’s what we specialize in delivering.
Our codified process ensures we deliver high-quality outcomes that transform industrial businesses and help you reach your marketing goals. Not all problems are apparent – or need to be addressed. Our diagnostic process makes sure we focus on the right ones from the start.
1. Diagnose
2. Prescribe
3. Create
4. Execute
5. Measure
Pick Your Path
Always start at the beginning.
All of our engagements start with a Strategic Project to test assumptions, identify challenges, uncover opportunities and growth areas, and make “quick wins” recommendations to help you reach your declared goals.
What’s the benefit of a Strategic Project to you?
- You don’t have to pre-commit to a big project or retainer.
- You get to know us, including our competence, turnaround time, and more.
- You can get moving on something you’ve likely been discussing internally for a long time (right?).
- You get a “portable” deliverable that you could potentially use internally or with another agency.
$7,000
$5k to $10K/month
Making your project a success.
Do you have a specific project supporting business goals that you would like to see come to life? We got you. All project-based engagements start with a thorough Discovery to ensure that we understand all the implications of our work together and build the right solution for you.
From web design to product marketing and brand development, our team is experienced in helping industry leaders reach their business goals through strategic projects.
Web Design
Redesigning a website is a project that varies in scale and complexity, with costs ranging from as low as $20,000 for a smaller, content-focused site, to over $100,000 for a large, feature-rich one. Most projects fall somewhere in between these extremes. The duration of a website redesign project can range from four months to a year, with 3-6 months being the most common timeframe.
Marketing Support
Marketing is a vast term that encompasses everything from search engine optimization to content marketing and Google ads. Our strengths reside in strategy (see “Reach Your Goals”), and we are happy to consider working with you on your specific marketing project on a project basis. These are typically set up as monthly retainers after the initial strategic engagement.
Branding
We have you covered from positioning and messaging to a full (re)brand with the creation of marketing assets. Each stage of a branding project builds upon the previous one, always starting with the foundation of a brand strategy before moving to the design of a logo and tagline to be developed across all marketing materials your organization might need.
