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BlackBean Industrial Marketing

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What are you interested in?


The easiest method to develop a marketing system.


over 8 weeks

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  • Competitive Analysis
  • Market Research
  • USP Definition
  • Foundational marketing advice


Accelerate your marketing performance for growth.


over 6 weeks

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Everything from Starter, and:

  • Tailored to your three key objectives
  • Target audiences and messaging strategy
  • Marketing audit report
  • Strategic marketing tactics
  • Implementation roadmap


Targeted problem-solving for mature organizations


over 4 weeks

Book meeting

Everything from Premium, and:

  • Half-day strategic workshop
  • Dedicated marketing strategist
  • Campaign design
  • Strategy presentation to leadership
  • Open access to principal

Add-ons Available on Request

Still have a question?

What is B2B industrial marketing?

B2B industrial marketing is not just a sub-discipline of B2B marketing, it’s a unique and complex field. It emphasizes strategies that are specifically tailored to the industrial sector, such as trade shows where companies showcase their products and services, event marketing where industry-specific events are organized, and qualified online lead generation where potential clients are identified and targeted. These strategies are not just effective, they are crucial for success in the industrial market.

How is B2B marketing different from B2C marketing

Marketing to businesses instead of consumers is an entirely different challenge. B2B marketing focuses on big-picture and long-term objectives because the sales cycles are longer, more complex and technical. Some platforms and tactics that work well for B2C markets are inefficient for B2B markets. Many agencies specialize in B2C marketing tactics. To be successful, your chosen marketing partner must have experience with B2B marketing.

What are some common mistakes to avoid in B2B marketing?

Two of the most common mistakes in B2B marketing include wasting money on ineffective strategies and assuming what you’re doing is working. It’s easy to overcommit to a particular tactic, spending good money on bad ideas. Many companies need more sophistication to track their marketing efforts. You need to know the outcomes to see if it’s working!

Let’s optimize your marketing and turn it into a powerful growth tool!

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