CaraGreen - Google Ads B2B
7.5X ROI on paid search ads for distributor
Green construction supply company CaraGreen had a lead generation issue. Through a targeted search ad campaign, we vastly improved online lead generation resulting in 7.5x estimated ROI.
Measurable Revenue Growth From Search Advertising
CaraGreen is a construction materials supplier that came to us looking to grow their online lead generation. The resulting search advertising campaign produced dozens of qualified leads and an estimated 7.5x ROI!
Challenge
A construction materials company struggled to grow their online lead generation. They have unique distributor relationships with a variety of leading sustainable building materials, and wanted to grow their sales in particular product categories.
Solution
We developed a search advertising campaign with three ad groups, each targeting one of the product categories they most wanted to promote. By targeting CaraGreen’s service areas across the US–particularly those with a high number of recorded housing starts–we reached a valuable B2B purchasing audience at a very competitive cost per acquisition.
Results
- 7.5X estimated ROI from search advertising
- 54 marketing qualified leads in the first 90 days of the campaign
- 10x improved conversion rate, search ads vs. organic search traffic
Client Testimonial
“BlackBean has been a great resource for our marketing team. They have helped us with a variety of projects, from SEO improvements on our website to building CRM integrations. Our most recent project has allowed us to integrate our systems with our partners to offload a significant amount of work for our team. Overall, it is a pleasure to work with the BlackBean team; they proactively update us on project status with informative weekly and monthly reporting.” – R.Hacker, Sales Manager
