Skip to main content

State of Digital Marketing in the Chemical Industry Report!

Discover the digital marketing practices of the top 50 chemical companies in the US to uncover opportunities for your marketing in this industry.

Download Now

Hire A Chemical Marketing Agency

Unlock your competitive advantage!

BlackBean leads the way in solutions and strategies for the chemical industry. We focus on lead generation, web development and content marketing for chemical leaders.

We evaluated the digital marketing practices of the top 50 chemical companies in the US and analyzed their performance across eight digital marketing tactics to uncover challenges and opportunities for marketers in the industry. Our findings offer perspective on strategies that shape the digital narrative of these industry leaders, providing insights for marketing specialists and executives in the chemical world.

Gated Content Example Image

Get ready to be inspired!

Your 2024 Chemical Marketing Report is on its way to your inbox! We hope this helps you get ahead of the competition and succeed in 2024. Ready to get started? Connect with us at

Made for your industry


An experienced B2B marketing partner that understands the needs of the chemical industry.


Agencies like ours focus on tangible goals set by your leadership, not vague initiatives.


A provider partner to support your chemical marketing goals.  Get expert advice tailors to your sales challenges and goals.


From trade shows to brand awareness and content marketing, a diverse offering that covers all your bases.

Working with a chemical marketing agency

From coatings to surfactants, BlackBean has a proven track record of communicating complex product lines to a sophisticated marketplace. One key aspect that sets us apart is our ability to effectively communicate the value and benefits of our products. We understand that the chemicals industry can be complex, which is why we have a team of experts who specialize in simplifying technical information and presenting it in a way that resonates with our target audience. By partnering with us, you can benefit from the full range of marketing services.

Sell your chemical solutions and services faster.

Sell your chemical solutions and services faster.

Whether you want to grow within your existing service area or expand to new markets, our team is ready to help. To get started, simply reach out to us today. We offer a free, no-obligation consultation with a member of our leadership team who will personally discuss your marketing goals and challenges. This consultation allows us to gain a deeper understanding of your business and enables us to provide tailored solutions that drive results. Don’t let your chemical solutions and services go unnoticed! Contact us now to schedule your consultation and take the first step towards accelerated growth.

Get Started Today
Designing Websites for Chemical Companies

Designing Websites for Chemical Companies

Our experienced team creates thousands of web pages each year. Whether you need a lead-generating landing page or a full website, we deliver memorable online experiences. Our designers collaborate closely with you to craft an attractive and user-friendly site highlighting your products and services.

As a top-tier chemical marketing agency, we specialize in enhancing functionality and user experience. We ensure easy navigation and include clear calls-to-action that boost visitor engagement. From requesting a quote to downloading technical specifications or reaching out to your sales team, we prioritize increasing your website’s conversion rates.

Recognizing the importance of SEO for chemical companies, our team implements best practices to optimize your site for relevant keywords, improving its search engine ranking and driving organic traffic. Additionally, we offer tailored features for chemical companies, including product catalogs, safety data sheets, regulatory compliance info, and other crucial resources for your target audience.

Above all, our goal with every website project is to create a website that not only reflects the professionalism and expertise of your chemicals company but also generates demands and drives growth.

See the work we do

Ready to talk?

Learn more about our marketing services for the chemical industry or request a free consultation

Let's go!


Working With Us

Testimonial Icon

Building a website can feel like a daunting task, but BlackBean made the experience from start to end extremely seamless. Their workflow process is exceptionally user-friendly, communication was excellent with progress updates and regular check-ins. The project was completed on time and within budget, and the end result exceeded our expectations. The BlackBean team is extremely personable, knowledgeable, thorough, and innovative, and I wouldn’t hesitate to work with them again!

D. Briggs

Communications Manager
Creating content for chemical marketing

Creating content for chemical marketing

For most consumers, the chemical industry is invisible. Despite how crucial chemistry is to modern society, your target market is unique and tricky to connect with. Highly targeted content marketing and thought-leadership can reach your niche customer base. We can help get you there with a strong content marketing strategy that highlights the value and importance of your chemical products.

When it comes to creating content for specialty chemical marketing, clients often work with us for:

  • Informational blog posts
  • Case studies and success stories
  • Infographics and visual content
  • Webinars and online events
  • Thought leadership articles

The BlackBean team of writers are experts in tailoring content to address the specific pain points, needs, and interests of various target markets in the chemical industry. By consistently providing valuable and relevant content, we help you build brand awareness, establish credibility, and ultimately drive sales for your company.

Start Reaching Your Customers
Conference and Trade Show Support

Conference and Trade Show Support

Trade shows and conferences can be crucial drivers of new business in the specialty chemicals industry. Or, they can be a huge waste of time and money. BlackBean specializes in providing conference and trade show support comprehensive support for these events, specializing in the chemical sector. We craft memorable exhibits and materials, employ lead-gathering tools, and implement strategies that convert leads into sales. With a background deeply rooted in trade show management, our team understands the nuances of these events.

Our design team creates standout marketing materials, including brochures, swag, and banners, tailored to the chemicals industry’s unique needs. These efforts are complemented by strategic pre-show planning and follow-up strategies, emphasizing marketing automation to enhance ROI.

Choosing our team as your partner ensures a profitable and impactful presence at trade shows and conferences. We combine sector-specific expertise with current industry trends to track your investment, and make it worthwhile. Avoid the common pitfalls of event participation with our strategic approach to driving business growth through events.

Don’t let trade shows and conferences become a waste of time and money. Let one of the top chemicals marketing agencies help you execute a successful strategy that will drive new business and contribute to your company’s overall growth.

Make your next show a success


Frequently asked questions