B2B Marketing Blog
Insightful ideas for B2B innovators
B2B Marketing in a Recession: Succeeding in Lean Times
By mitigating risk & focusing on fundamentals, marketing can help you weather the financial storm....
Implementing a CRM: four reasons why CRMs fail
In 1999, I joined a small but growing technology company selling a new category of software called “Customer Relationship Management”. We worked hard to describe how this new bit of kit would transfor...
Read MoreLean, Mean Marketing: Low-Cost, High-Impact Strategies
This article isn’t for industrial firms with money to burn. It’s not for billion-dollar corporations that can afford to put their marketing on autopilot. It’s for all the underdogs running against...
Read MoreWhat "Spending Money to Make Money" Really Means
A playwright named Titus Maccius Plautus from the 200s–100s BC is credited with saying, “You have to spend money to make money.” We don’t know much about his life, except that he was one of the great ...
Read More5 Best Manufacturing Websites 2021 And Why
Before the internet became what it is today, manufacturers would rely heavily on their conventional marketing funnels such as trade shows, conferences, or advertisements to generate leads. A website w...
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