B2B Marketing Blog

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An Introduction to Data Storytelling | BlackBean Marketing

It’s unclear who first uttered the words “lies, damned lies, and statistics”, but the meaning of the phrase is clear. Statistics, even those derived from trustworthy and reliable data, are easily manipulated to support any argumen...

B2B Marketing Blog

We like to stay current by keeping you current. Our B2B marketing blog covers topics ranging from technical SEO to thought leadership and company culture. Check out some of our most recent content here. We bet you'll learn something new!

Canadian Manufacturing and Industry 4.0, Explained

Canadian Manufacturing and Industry 4.0, Explained

2022-05-30
Teresa Nykilchuk
3 min readIndustrial

Academics, consultants, and marketing professionals love a buzzword. Buzzwords help them frame ideas in order to sound authoritative and innovative. They try their best to promote sexy-sounding concep...

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Implementing a CRM: four reasons why CRMs fail

Implementing a CRM: four reasons why CRMs fail

2022-05-25
Teresa Nykilchuk
6 min readMarketing

In 1999, I joined a small but growing technology company selling a new category of software called “Customer Relationship Management”. We worked hard to describe how this new bit of kit would transfor...

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Lean, Mean Marketing: Low-Cost, High-Impact Strategies

Lean, Mean Marketing: Low-Cost, High-Impact Strategies

2022-05-178 min readMarketing

This article isn’t for industrial firms with money to burn. It’s not for billion-dollar corporations that can afford to put their marketing on autopilot. It’s for all the underdogs running against...

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What "Spending Money to Make Money" Really Means

What "Spending Money to Make Money" Really Means

2022-05-179 min readMarketing

A playwright named Titus Maccius Plautus from the 200s–100s BC is credited with saying, “You have to spend money to make money.” We don’t know much about his life, except that he was one of the great ...

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