BlackBean is Acquired by SitePartners

We’re excited to share that BlackBean has been acquired by SitePartners, a well-known industrial agency based in Vancouver, Calgary and Toronto. This acquisition marks a significant step forward in expanding our resources, enhancing our service offerings, and strengthening our commitment to serving our clients with world-class marketing solutions.

Deepening Our Industrial Marketing Expertise

It’s rare to find agency talent who truly understands and is passionate about the industrial sector, but that’s exactly what we found in SitePartners. Both BlackBean and SitePartners have built their reputations on deep expertise in the industrial and B2B space, making this acquisition a natural fit.

Clients trust BlackBean because we specialize in industrial marketing—we speak the language, understand the challenges, and know what drives results. That trust remains stronger than ever, as SitePartners shares this same specialized knowledge and commitment to delivering value. Together, we are even better positioned to provide innovative, results-driven marketing solutions tailored to the evolving needs of industrial businesses.

Strengthening Capabilities and Expertise

The addition of BlackBean Marketing’s talented team brings specialized expertise in content strategy, lead generation, SEO, web design, and tactical marketing services. This not only enhances SitePartners’ capacity but also expands our ability to provide comprehensive digital marketing solutions that drive results.

We are thrilled to be welcomed to SitePartners, including Laura Norup-Boyer, former CEO of BlackBean, who will take on the role of VP of Client Success. In this position, she will lead our account team and ensure we continue delivering outstanding service to our clients.

A Look Toward the Future

This acquisition marks an exciting milestone for SitePartners with the establishment of a formal office in Kelowna. With a dedicated presence in the BC Interior, we are now better positioned to serve industrial businesses in Kelowna, Kamloops, Vernon, and beyond. As we continue to grow, our commitment remains the same—delivering impactful marketing solutions that drive success for industrial businesses across North America.

What This Means for Our Clients

This acquisition is about more than just growth—it’s about delivering greater value to our clients. With increased resources, enhanced expertise, and expanded market reach, we are even better equipped to support industrial businesses in achieving their marketing and business development goals. Whether it’s branding, content marketing, digital strategy, or multimedia production, our combined expertise will ensure that our clients receive best-in-class marketing support tailored to their unique needs.

Andrew Hansen, CEO of Site, shared his excitement about the acquisition:

“We are excited to welcome new talent to our team, expand our service offerings, and strengthen our market reach with a new office in Kelowna. The expertise and industry knowledge that the BlackBean team brings will allow us to create even more value for our clients in the industrial sector.”

Laura Norup-Boyer, former CEO of BlackBean and now VP of Client Success at SitePartners, emphasized the natural alignment between the two companies:

“I have long admired the quality of creative work produced by SitePartners and was excited to find that we share a deep passion for the industrial sector and a commitment to delivering value to our clients. This acquisition brings together BlackBean’s proven expertise in tactical and strategic marketing with SitePartners’ strengths, creating even greater opportunities for our industrial clients.”

To celebrate this exciting milestone, SitePartners will be hosting an event at their new Kelowna office this spring—stay tuned for details!

With an expanded team and a formal presence in the BC Interior, SitePartners is more equipped than ever to deliver industry-leading marketing solutions that drive real results. This marks the beginning of an exciting new chapter, reinforcing our joint commitment to elevating the industrial sector with specialized expertise and innovative strategies.

To learn more about how we can support your business, visit SitePartners.