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Chemical website design

Significant website traffic increase after redesign

ClearSolv Solvents Inc. was a small chemical supplier with big dreams. They needed a website that made them look the part.
Expertise, Authority, Trust: the ingredients of a great website

Expertise, Authority, Trust: the ingredients of a great website

There’s an acronym used in search engine optimization called EAT: Expertise, Authority, Trust. Websites that project these values perform better on Google and convert more visitors into customers. When we engaged with ClearSolv, they had a simple SquareSpace website with minimal content and a generic look. Their team asked us to help them look big. Challenge accepted.

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ClearSolv’s first website was a simple Squarespace website quickly assembled by their in-house sales team. They realized that the generic look and lack of content hurt their online lead generation. So, they looked for a marketing partner with B2B experience to help them grow their business beyond what cold calling and referral sales could offer.


We built ClearSolv’s website with a focus on trustworthiness, authority, and ease-of-use. That meant developing a strong visual identity. It required content creation to offer better answers to common customer questions. Finally, we focused on great website structure to ensure SEO and lead generation performance.


  • 6.5x increase in organic search traffic one year after website launch
  • Millions in sales directly attributed to the website
  • 80% of all leads generated through the website since launch
Client Testimonial

Client Testimonial

“Their professionalism, knowledge, and desire to learn our business to ensure we were building relevant content. Overall BlackBean has a great team to work with at all levels and we continue to work with them as a result. A great partner!” – M. McIntyre, Sales & Marketing

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