ClearSolv - Chemical website design
Significant website traffic increase after redesign
ClearSolv Solvents Inc. was a small chemical supplier with big dreams. They needed a website that made them look the part.
Expertise, Authority, Trust: the ingredients of a great website
There’s an acronym used in search engine optimization called EAT: Expertise, Authority, Trust. Websites that project these values perform better on Google and convert more visitors into customers. When we engaged with ClearSolv, they had a simple SquareSpace website with minimal content and a generic look. Their team asked us to help them look big. Challenge accepted.
Challenge
ClearSolv’s first website was a simple Squarespace website quickly assembled by their in-house sales team. They realized that the generic look and lack of content hurt their online lead generation. So, they looked for a marketing partner with B2B experience to help them grow their business beyond what cold calling and referral sales could offer.
Solution
We built ClearSolv’s website with a focus on trustworthiness, authority, and ease-of-use. That meant developing a strong visual identity. It required content creation to offer better answers to common customer questions. Finally, we focused on great website structure to ensure SEO and lead generation performance.
Results
- 6.5x increase in organic search traffic one year after website launch
- Millions in sales directly attributed to the website
- 80% of all leads generated through the website since launch
Client Testimonial
“Their professionalism, knowledge, and desire to learn our business to ensure we were building relevant content. Overall BlackBean has a great team to work with at all levels and we continue to work with them as a result. A great partner!” – M. McIntyre, Sales & Marketing
