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Design Tips for B2B Lead-Generating Web Design

3 min read2023-04-04
Laura Norup-Boyer

In the world of B2B digital lead generation, the design of your website is crucial for attracting and converting potential customers. Here are six design tips to keep in mind when creating a B2B lead generating website:

Use Bold Typography

Today’s website users skim and scan. They don’t stop to read every word. Call out important information with big, bold typography and short, to-the-point content.

Bold and attention-grabbing typography can help draw the eye to important information and calls to action (CTAs) on your website. Use font sizes, colours, and styles to highlight key points and make them stand out from the rest of the content.

Take a Mobile-First Approach

Mobile traffic accounts for more than 60% of all web traffic worldwide. If your site isn’t mobile-friendly, you could be losing up to half of all prospective customers!

This means ensuring that your website is easy to navigate and read on smaller screens. Test your website on various devices to ensure that it looks and functions well on all of them.

Every second you leave your customers waiting is an opportunity for them to leave your website! If your website takes too long to load, visitors are likely to click away and go to a competitor’s site. Faster websites are proven to generate more leads and experience better SEO performance.

Optimize your images, minify your CSS and JavaScript files, and use a content delivery network (CDN) to improve loading times.

Make Navigation Easy

Visitors should be able to find what they’re looking for quickly and easily. A clear and intuitive navigation menu can help with this. Use clear and descriptive headings, and consider including a search function to help users find specific pages or products.

Focus on getting them to your most valuable pages in two clicks or fewer, no matter where they land on the website.

Use Scroll Effects

Smooth scroll effects, such as parallax scrolling, and scroll-triggered animations give websites a polished look and feel. They can also add visual interest to your website and make it more engaging for visitors. Keep your customer’s attention as they read your content with visual cues that trigger as they scroll!

Just be sure to use them in moderation and make sure they don’t slow down your website’s loading times.

Use White Space Effectively

White space, also known as negative space, is the empty space around and between elements on your website. Using white space effectively can help draw the eye to important content and make your website look clean and uncluttered.

Great designs aren’t afraid of white space. Don’t clutter your website with unneeded graphics and menus. Let your content do the talking. Design should support your messaging, not the other way around!

By following these design tips, you can create an industrial B2B lead-generating website that is attractive, easy to use, and effective at converting visitors into leads. Checkout our Elements of Modern Day B2B Web Design Infographic for more tips below!

design tips infographic

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