Load Em Up - industrial website design
Environmental Services Website On 1st Page Of Google
After not ranking even for their own company name, a Canadian vac truck company redesigns the website and ranks #1 on Google for 10 keywords in three months.
A modern look and revamped website gets results
Load Em Up is an environmental services company based in BC, Canada. It offers vac truck, hydrovac, and septic tank services throughout the province. They stand out by their commitment to their local community and responsiveness. When the leadership noticed that they didn’t rank on Google for any keywords, including their own company name, they sought BlackBean Marketing’s help to address the SEO problem and create a modernized look for their brand and website at the same time.
Challenge
Initially built on Squarespace without any SEO metadata, description, or keywords, this environmental services company’s website would not rank on Google results. They were able to generate new business through the Google Map Pack (where businesses are listed and their locations are identified on a map with place marker icons) but were losing market share to competitors showing up organically.
To support its marketing team’s efforts and increase visibility with prospective customers, Load Em Up Contracting needed a website that would rank for their branded and target keywords such as “septic clean up near me” and “environmental services.”
Solution
Through a carefully planned SEO program, thoughtful brand and website redesign, and content creation, Load Em Up and BlackBean Industrial Marketing have seen a steady increase in search rankings and qualified traffic to their website, which is exactly what the leadership was looking for.
By starting with keyword research to find the phrases being searched for and applying SEO best practices to the content of their newly designed site, they have a strong foundation for continuously growing their online performance and capturing traffic that would have otherwise gone to their competitors.
Since we were rebuilding the website on WordPress to support SEO efforts, we also modernized the brand to accompany the revamped website design and avoid having the old and the new clash!
Results
- Ranks for their branded keywords, which was the whole point of this project.
- Ranks #1 on Google search results for ten of their keywords.
- It has 39 keywords that rank in the top ten of Google search results.
- Boasts a 99/100 desktop performance score on PageSpeed Insights, signifying a (near) perfect technical SEO score.
Rank for the keywords you deserve.
SEO is not just about visibility—it’s about generating new business and capturing market share from competitors. Our comprehensive approach dramatically increases your online presence, attracting a steady stream of qualified website traffic. By targeting the right keywords and creating engaging marketing content on an attractive website, we can help you rank for your target keywords and reach your audiences. Discover how our industrial marketing expertise can drive demand for your business and elevate your business performance.
