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Top Manufacturing Marketing Agency: B2B Marketing For Manufacturing

12 min read2023-05-18

BlackBean Marketing is a full-service B2B marketing agency specializing in marketing for manufacturing and industrial companies. We provide website design, advertising, graphic design, and lead generation services to industrial businesses like yours.

Why You Need an Industrial Marketing Agency

As a manufacturer today, digital marketing is essential for gaining visibility and driving sales. Digital marketing is a tool that can help you boost your manufacturing business to the next level. With an understanding of how marketing for manufacturers works, you can unlock its potential to reach new customers, enhance brand awareness, and optimize customer engagement. Read on to learn more about the power of marketing for your business!

Digital Marketing for Manufacturers: Types of Manufacturing Marketing Services

Search Engine Optimization (SEO) For Manufacturers

Many businesses rely on traffic from search engines to drive their online marketing. Improving your visibility in search engines is one of the best ways to accelerate your website marketing. For B2B manufacturing companies, SEO can provide relevant, lead-generating at scale. By optimizing your website with targeted keywords, you can attract potential customers who are actively searching for products or services that your business offers. Additionally, SEO can help build trust and credibility with your audience by improving the overall user experience of your website, including its speed, usability, and mobile responsiveness. This can lead to increased engagement and conversions, ultimately driving revenue growth for your business.

Check out our SEO article, SEO Explained for B2B Manufacturers.

Pay-Per-Click Advertising (PPC) For Manufacturing Lead Generation

Pay-Per-Click advertising, sometimes called PPC, CPC, or search advertising, is a fast and effective way to scale online marketing performance. SEO takes time and long-term commitment to deliver value to your business. PPC is like a shortcut to lead generation. B2B manufacturers may use PPC campaigns to promote special offers, improve the visibility of new products, or even to leap-frog competitors in Google search by bidding on their top keywords.

Check out our case study on PPC advertising: Distributor scales digital marketing to 7.5x ROI with search ads

Content Marketing For Manufacturing

Content marketing goes hand-in-hand with SEO. B2B manufacturers sell complex products with equally complex selling propositions. Helping your customers understand what you offer and why your product is the best fit for their business requires great content! Manufacturing content market extends past the blog page. Print articles, case studies, white papers, and brochures all fall under the umbrella of content marketing. Use attractive and well-written content to establish trust with your customers, explain complex offers, and increase the visibility of your business, both on- and offline.

Read about how you can make your content go the extra mile with omnichannel marketing strategies

Cold Outreach Marketing for Manufacturers

Cold outreach is about more than just phone calls. Sometimes, you can’t wait for leads to come to you. Outbound marketing, such as cold outreach on social media and email, can be a cornerstone of your lead-generation efforts. By establishing a targeted outreach strategy, you can reach the right people at the right time to maximize the chances of making a sale. Through the power of marketing automation, follow-up and lead nurturing is a breeze.

Trade Show Marketing For Manufacturers

For many manufacturers, annual trade shows are their marketing mecca. Are you getting the most out of the shows you attend? Implement tools to track leads better, attract more visitors with exceptional booth design, and learn how to make your brand stick out in a sea of other exhibitors. Trade shows can offer incredible ROI or be a huge sink of time and money. Strategy makes all the difference, so make sure you make your next show a success.
how to nurture a lead at a trade show

Benefits of Digital Marketing Services for Manufacturing Businesses

Increased Brand Awareness and Visibility

When it comes to brand awareness for manufacturers, there’s one goal every business should strive for: to become the Kleenex of their industry. What does that mean? It means being the brand associated with your category, the way John Deere means “tractor” and Dawn means “dish soap.” Through a combination of messaging, branding, and design, we can help you establish yourself as the go-to product for your industrial and manufacturing niche.

See how we took a manufacturing brand from outdated to cutting-edge with a brand overhaul in our EMC case study

Improved Customer Engagement

Not all customers are created equally. The best customers are the ones that buy-in. They believe in what you do and connect emotionally with your products. These are the customers that share your product with friends and spread your brand by word-of-mouth if you have a process to earn reviews from those happy clients. Digital marketing can help you find and engage these high-quality customers by connecting with them where they live online: on social media, through their inbox, or through videos and podcasts.

We helped a career readiness group engage more users through targeted website adjustments. Find out how with our Skills Centre case study.

Increase in Website Traffic

Website traffic isn’t the best measure of success for a business, but it’s a good place to start. Getting a high volume of the right users to your website fills up your sales funnel and keeps your team busy. Whether through SEO, paid search advertising, or social media campaigns, we can help you scale website traffic to new heights.

Targeted Lead Generation

All the traffic in the world doesn’t mean a thing if it’s the wrong traffic. Through careful content planning and marketing strategy, we work with you to grow the audiences that matter most. The ones that fill out lead forms and make purchases. We’ll also help you find the kinds of leads that help you grow the way you want to. Have a target industry you want to reach? A new position you’d like to test? We’ll consider everything to craft strategies that get the best leads through your door.

How to Choose the Right Manufacturing Marketing Company

Fit is important when working with an agency. The right agency will be a trusted partner that furthers your success through collaborative, cost-effective, proven campaigns and strategies. An agency can be great and still be a bad fit for your business. If you’re considering entering a relationship with B2B marketing manufacturing agencies, consider the following:

Experience and Reputation of the Agency

Reputable agencies will have an experienced team and a product focus. General marketing agencies may lack the B2B expertise required to grow your marketing performance. Inexperienced teams can end up spending your budget to educate themselves on the issue. BlackBean is a specialized manufacturing marketing agency with decades of combined marketing experience. Our team of B2B marketing experts understands the needs of industrial companies: long buying cycles, elusive audiences, and complex positioning. That experience pays dividends!

Portfolio of Work For Manufacturing Companies

Though every agency has to start somewhere, most great agencies will have a strong portfolio of similar work for you to explore. Check out the agency’s website. Consider the style of their own marketing materials and the strength of their portfolio. This is a good way to evaluate the quality of their design department in particular.

Check out our portfolio of B2B clients here.

Pricing Structures and Best Fit

Some businesses have champagne tastes but Diet Coke budgets. That can be a problem when it comes to finding the right agency! Higher-priced agencies can sometimes offer better ROI due to their experience and proven capacity to deliver. But if the agency’s pricing is way outside your budget, it may be a sign that your expectations aren’t aligned.

We offer custom engagements as well as powerful marketing packages. Check out our pricing page for more details!

Get References from Other Clients

Whether through reviews or direct outreach to known clients, try to understand how the agency operates and what their clients like and dislike about them. Both positive and negative reviews can provide context to help you determine whether the agency may be the right fit for you.

See What Services We Can Offer Your Manufacturing Business

Comprehensive SEO Strategy for Manufacturing Lead Generation

SEO strategies for manufacturing businesses require insight into B2B lead-generating strategies and deep industry knowledge. Your customers have complex needs. SEO strategies for manufacturing involve speaking to those needs with relevant, high-quality content.

We can help your business develop holistic content marketing programs emphasizing SEO performance. You’ll receive more website visits from highly relevant users while building a portfolio of useful content to assist with sales and customer retention.

Pay Per Click (Search Ads) Lead Generation

Every sale begins with a lead. For many manufacturing sales teams, lead generation comes from cold calling and industry events. What about the power of inbound lead generation?

Our expert team of marketing strategists has a proven track record of delivering affordable leads through search campaigns. Whether your business operates locally or internationally, we can fill up your sales pipeline with inbound leads through the power of paid search.

Trade Show and Event Marketing

Trade shows and events are a huge investment of time and money. Ensure that investment is worth it by upgrading your trade show exhibit, marketing materials, and strategies. We offer trade show packages, including booth design, custom swag/merch packages, marketing document design, and trade show strategy. By working with us, you’ll offer each visitor a memorable branded experience… and capture more leads while you do so.

Powerful Cold Outreach Campaigns

Go beyond picking up the phone. Cold outreach can be intimidating but often essential for manufacturing/industrial companies. We make it easy. We can help you prospect relevant lead lists, run LinkedIn campaigns that actually convert, and get more out of your cold emailing tactics through superior design and tracking technology.

Full List of Our Manufacturing Marketing Services

Our agency offers a full suite of services for industrial companies, including:

  • SEO for manufacturers
  • PPC and print advertising campaigns
  • Fractional CMO services
  • Graphic design for print and web
  • Custom lead generation websites
  • Landing pages and microsites
  • Booth and banner design and print management
  • Swag/merch design for trade shows
  • Marketing strategy for product launches
  • Marketing consultation packages
  • CRM training and management
  • Marketing automation services

Do I need a marketing agency, an in-house team, or a marketing consultant for my manufacturing company?

If you’re wondering whether your manufacturing company needs a marketing agency, an in-house team, or a marketing consultant, the answer depends on various factors.

An in-house marketing team can be a good option if you have the resources to hire and manage a full-time staff with expertise in all areas of marketing, from SEO to email campaigns. This can be expensive and unsuitable for smaller businesses or those running as lean as possible. It’s also a long-term commitment. It’s harder to fire an employee than to fire an agency if you’d like to go in a different direction.

A marketing consultant can be a more affordable option for companies with more limited budgets or who only need occasional assistance with specific projects or campaigns. A consultant can provide expert advice and guidance on a project-by-project basis without the long-term commitment of hiring an in-house team. We offer consultation services for marketing and sales teams. We also offer fractional CMO services if you require expert marketing leadership for your business.

A marketing agency can offer the best of both worlds, providing a full suite of services and expertise without the overhead of maintaining an in-house team. When choosing an agency, look for one specializing in marketing for manufacturing and industrial companies, with experience in SEO, PPC, trade show marketing, and other key areas.

Want to learn more about marketing consultation and fractional CMO services? Schedule a call with Laura today!


What types of services can manufacturing marketing agencies provide?

A manufacturing marketing agency provides an array of specialized marketing services tailored to the needs of manufacturers. This includes a mixture of design and print management services for trade shows and events, website design and development services emphasizing B2B lead generation, and advertising campaign services, both print and digital.

What are the benefits of using a manufacturing marketing agency?

When you work with a manufacturing marketing agency, you receive expert support from a marketing team that understands your industry needs. Many marketing companies focus heavily on B2C (business-to-consumer) marketing, which is ineffective for B2B manufacturers. Most marketing companies do not have the experience or passion for manufacturer marketing that we do!

How do I choose a manufacturing marketing agency?

If you’re reading those, we hope you choose us! Choosing the right manufacturing marketing agency is all about trust and fit. Read their case studies, explore their portfolio, and determine whether you’d enjoy working with their team. When in doubt, reach out for a no-obligation discovery call. Take your time and ensure you’re comfortable before you move forward with an agency relationship. The most effective agency relationships are long-term mutually beneficial partnerships.


As a manufacturer in today’s world, digital marketing services are essential for gaining visibility and driving sales. Industrial digital marketing is a tool that can help you boost your manufacturing business to the next level. With an understanding of how industrial digital marketing works, you can unlock its potential to reach new customers, enhance brand awareness, and optimize customer engagement. Read on to learn more about the power of industrial digital marketing for your business!

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