Design

Strategy

Building

&#8220;If you are looking for an energetic and fun marketing company, look no further. BlackBean is thorough, professional, accessible and great at thinking &#8216;outside the box.&#8217; They know when to push and when to step back and listen. I would highly recommend Laura and the team!&#8221; &#8211; K. Burke Accounting Manager Construction Company

Testimonial

RFP Construction

RFP services for construction company

Scuka Construction, located in Kelowna, specializes in multi-home construction and stands out as the sole proven mass timber construction provider in the area. They sought to enhance their success rate in bids and proposals, such as RFPs and RFQs. However, limited resources, including writing and design expertise, hindered their ability to fully capitalize on their team&#8217;s potential and the lucrative opportunities.

A Journey to Maximizing Success in Competitive Bidding

Scuka Construction, located in BC, Canada, specializes in multi-home construction and stands out as the sole proven mass timber construction provider in the area. They sought to enhance their success rate in bids and proposals, such as RFPs and RFQs. However, limited resources, including writing and design expertise (and time!!), hindered their ability to capitalize on their team&#8217;s potential and lucrative opportunities fully.

Challenge

Scuka Construction turned to BlackBean Industrial&#8217;s expert team of writers and editorial designers to expedite their RFP response process and more importantly, identify which bids were worth it&#8230; or not.
By beginning with an RFP evaluation process, we were able to help Scuka focus their efforts on bids with the highest chances of success. Once those bids were identified, we built a modular RFP template that is branded, easy to read, and fulfills all the bid requirements to the letter.

Solution

&#8220;Everyone loved the visuals. I’ve had no complaints since the sign was put in. People aren’t losing their way in the complex. The property also looks more professional.&#8221; &#8211; O. Davies, Commercial Property Manager

Was lost, now found

wayfinding signage design

Wayfinding for a large commercial building

When customers come to patronize a company in SOPA Square, they&#8217;re met with many options: multiple stairwells, an elevator, a lobby, an outdoor courtyard, a mezzanine&#8230; Where are they supposed to go? Which is the right entrance? When we moved in, confused patrons were a constant. Working with building management, we decided to change that.

Simple wayfinding for a complex facility

SOPA Square is a mixed commercial/residential tower featuring many entrances. Customers routinely got lost on their way to appointments, or simply never found businesses in the Square&#8211;particularly businesses on the second floor.

We solved the navigation issue by introducing several wayfinding elements. In the entrance to the courtyard, we installed a large facility map with directions to second-floor offices. Throughout the building, we installed highly visible numbers and signage indicating the path to different segments of the building.

As a result of the installed wayfinding, businesses throughout the building noted a decrease in lost customers. Facility management fields fewer requests from confused visitors than ever.

Results

Manufacturing

Heavy Equipment

&#8220;Thanks to their work and insights, our company is prepped to make an impactful entrance into the right new markets with the right products to address gaps for our end-users. This is going to allow us to make each marketing dollar work a lot smarter for this new endeavour for our company!&#8221; &#8211; J. Norris, Marketing Director

Client Testimonial

b2b market research

Conquering The Equipment US Market Backed By B2B Research

<a href="https://axiomequipmentgroup.com/" target="_blank" rel="noopener">Axiom Equipment Group</a>, a Canadian equipment supplier and manufacturer, had a vision: to expand into the lucrative yet challenging US market. With decades of success in Canada, Axiom knew that the stakes were high and that entering a new market—especially one as competitive as the US —required more than ambition: it required preparation They needed a data-driven strategy, deep market insights, and a clear understanding of opportunities and risks. With so much on the line, they sought a B2B market research partner who could provide the intelligence needed to make informed decisions and avoid pitfalls derailing even the biggest brands.

Measure twice, cut one.

Expanding into the U.S. market presented Axiom with several critical challenges. The off-grid equipment sector is vast and complex, with significant regional variations in demand, competition, and regulatory environments. Axiom needed to pinpoint the regions with the highest growth potential while also understanding each region&#8217;s unique challenges. Furthermore, traditional markets such as oil and gas are showing signs of slowing down, making it imperative to explore emerging sectors like renewables, where the company could leverage its expertise and resources.
Additionally, Axiom had to navigate the uncertainties of entering a new market without the benefit of on-the-ground experience. They needed to ensure that their resources were allocated strategically, avoiding the costly mistakes that have tripped up other companies during international expansions. The challenge was clear: find the right opportunities, mitigate risks, and craft a go-to-market strategy to position themselves for long-term success.

BlackBean developed a comprehensive market research strategy that left no stone unturned. The approach was threefold:
<ol>
<li>In-Depth Market Research: We conducted extensive desk research to analyze the social, economic, and competitive landscapes of Axiom’s target industries in the US. This research was supported by surveys and interviews conducted by specialized research partners, providing a holistic view of the market dynamics. The goal was to find any opportunity and identify the most lucrative markets for expansion.</li>
<li>Strategic Opportunity Identification: The research revealed that the Midwest (North Central sales region) and the Western United States offered the greatest potential for Axiom’s entry, particularly in the mining and renewable energy sectors. These regions were identified based on their strategic importance, ongoing investments, and alignment with the company’s strengths. While traditional sectors like oil and gas showed a decline, the renewable sector emerged as a promising avenue, bolstered by billions of dollars in public and private investments.</li>
<li>Risk Mitigation and Go-To-Market Strategy: Understanding the risks inherent in the U.S. market was as crucial as identifying opportunities. We equipped Axiom with the knowledge they needed to navigate these risks, from regulatory challenges to regional competition. By providing a data-driven roadmap, Axiom can make informed decisions, allocate resources effectively, and avoid the pitfalls that have ensnared other companies attempting similar expansions.</li>
</ol>

A strong and compelling brand establishes trust, differentiation, and credibility. If your marketing isn&#8217;t performing the way you&#8217;d like, a weak brand may be part of the problem. We can help!

Branding for any B2B organization

manufacturing branding

Manufacturing association giant gets new branding

Our task involved rebranding a significant manufacturing consortium with a focus on giving it a modern look while preserving the legacy equity built over 25 years. Our objective was to maintain certain essential brand elements, such as the color and theme of the logomark, while refreshing and simplifying the overall design to align with current design sensibilities.

Leaner and cleaner, but still familiar

Our goal was to modernize and streamline the visual identity of a large manufacturing consortium while preserving its 25 years of legacy equity, requiring careful navigation of maintaining key brand elements while refreshing the design to align with current trends and design sensibilities.

We embarked on a careful process of streamlining and refining the consortium&#8217;s visual identity. We began by analyzing the existing brand elements and identifying key components that held strong recognition and association with the consortium. The logomark&#8217;s color and theme emerged as crucial aspects that had to be retained to preserve the brand&#8217;s heritage and familiarity.

manufacturing branding

Manufacturing association giant gets new branding

EMC Canada's look was a decade out of date. In tandem with the development of a powerful new website, we worked with EMC to refresh their brand without losing the equity built into the existing design.

Leaner and cleaner, but still familiar

Challenge

Solution

Branding for any B2B organization

See Results in Action

RFP services for construction company

Wayfinding for a large commercial building

Conquering The Equipment US Market Backed By B2B Research

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manufacturing branding

Manufacturing association giant gets new branding

EMC Canada's look was a decade out of date. In tandem with the development of a powerful new website, we worked with EMC to refresh their brand without losing the equity built into the existing design.

Leaner and cleaner, but still familiar

Challenge

Solution

Branding for any B2B organization

See Results in Action

RFP services for construction company

Wayfinding for a large commercial building

Conquering The Equipment US Market Backed By B2B Research

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