B2B Brand Strategy
Expert strategy for B2B brands that do the heavy lifting
Your brand matters. Here's why.
Branding isn’t just for consumer goods. In fact, the world’s most profitable industrial companies invest heavily in branding, because they know it works! If we say “John Deere”, you’re probably seeing green and yellow. When we mention Milwaukee Tools, maybe you’re thinking of a red lightning bolt.
Great branding blends verbal and visual elements to create memorable experiences for your customers. They emphasize and underscore what makes your products great — their reliability, quality, cost, or anything else. The right brand will remind customers of why they trust your products — and it will remind them with every purchase, every interaction.
Positioning
Brand positioning is the base of our brand strategy pyramid which makes it the most foundational component of any successful brand. For B2B companies, it’s especially crucial to stand out from the competition, establish credibility, and foster trust with potential customers. With a solid brand positioning in place, you’ll be unstoppable.
Messaging Development
Brand messaging is the backbone of your company’s verbal identity, defining the essence of who you are and how you’re heard and spoken by your target audience. Without a clear messaging strategy, brands become unspecific and murky. We can help your brand cut through the noise and find the truth: the voice of your company that tells customers you’re open for business.
Brand and Logo Design
The first thing people think of when they hear branding is a logo. It’s true, logos are crucially important components of your visual identity! A logo should capture the essence of your brand position and message while being instantly recognizable and memorable to your customer.
That’s no small task. Luckily, we know just the team for the job.
Company Swag and Trade Show Design
Trade shows and exhibits are competitive events. Your customers only have so much time and bandwidth to meet exhibitors. How do you ensure they make time for you?
Branding extends beyond websites, logos, and brochures. The experience you offer customers is part of your brand. We can help you design appealing, engaging trade show experiences that your visitors will remember — long after they’ve forgotten your competitors.
B2B Marketing Blog
We like to stay current by keeping you current. Our B2B marketing blog covers topics ranging from technical SEO to thought leadership and company culture. Check out some of our most recent content here. We bet you'll learn something new!
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