b2b marketing strategy
Expert B2B Marketing Technicians
The Marketing Roadmap
We begin every full-service marketing engagement with our tried and tested marketing roadmap. The roadmap is a combination of consultation, strategy, and pitch. It begins with a half-day workshop where we sit down with your leadership to discuss marketing challenges, business strengths and weaknesses, and short- and long-term goals.
Once we’ve developed a shared understanding of your marketing challenges, we get to work. We start by analyzing your challenges to identify the underlying causes. These causes form the framework for a series of campaigns and sprints intended to upgrade your marketing over the course of six months to a year. By working backward from your challenges, we develop a course of action that directly addresses the reasons your marketing isn’t working.
Finally, the pitch. We walk you through our vision for upgrading your marketing success. You choose what happens next: prioritize the campaigns that work best for your business, or put your trust in us to do it all.
Advertising is a great way to immediately upgrade your website traffic and generate more leads. We primarily work with search advertising tools like Google and Microsoft ads, but also provide LinkedIn and display (banner) advertising strategy and management.
Digital advertising is ideal for businesses looking to improve their lead generation rates and recapture lost leads through remarketing. Search advertising lets you skip the time, effort, and investment required to optimize organic search performance (SEO) by paying directly for the top spot in Google. Display advertising can be used to target website visitors who leave without making contact, attempting to recycle that traffic into leads. Finally, LinkedIn advertising can boost your visibility on the biggest and best online networking service available.
So you spend all this money on marketing. What’s it doing for you?
Many businesses lack the tools and know-how to track their marketing performance accurately. We can help you monitor marketing spend, identify winners and losers, and prioritize budgets to maximize success.
Social Media Strategy
Social media can be a powerful tool for promoting your business, or a big waste of time. It depends on what you expect from it, and how much you’re willing to invest in it.
We provide coaching and consultation for companies looking to make a splash on social media. Whether you’re looking to boost engagement on Twitter or connect with highly-skilled workers on LinkedIn, we can help you get there.
Marketing Material Development
Regardless of how you market to your customers, you depend on marketing collateral to get the job done. It might be trade show signage, brochures, email newsletters, merchandise, or a thousand other things.
Marketing materials matter as much as the strategy backing them. We develop visually stunning, persuasive marketing collateral for businesses in any B2B sector, focusing on promoting the things your business does best.
B2B Marketing Blog
We like to stay current by keeping you current. Our B2B marketing blog covers topics ranging from technical SEO to thought leadership and company culture. Check out some of our most recent content here. We bet you'll learn something new!
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We’ve found that we deliver the greatest value to our clients when we establish ongoing relationships that allow us to materially contribute to their long‑term success. If there’s an opportunity to work together, great. If not, we’ll point you in the right direction.