B2B brand strategy
The perfect tagline for property staffing group
Royale Company had plenty of job applicants, but not many leads coming in. We worked with them to develop a clear positioning, improving relevance and visibility in the process.
Want clients to notice you? Speak their language!
When we started working with Royale Company, they lacked direction. Although everyone agreed that they were a property staffing company, stakeholders could not agree on their precise positioning. Residential or commercial? Urban or rural? They needed strategic clarity, and they needed messaging that supported their position.
Royale Company’s biggest challenge was a lack of clarity. Each person involved in the company had a different idea about where they were today, and where they’d be tomorrow. What they needed was a clear direction, and a strong message to support that direction.
We consulted directly with Royale’s leadership, discussing the benefits and drawbacks of various market positions and identifying their areas of strength. In the end, we determined their service category was “highrise staffing services specialized in premium hospitality”. From there, we re-wrote the contents of their website and marketing materials, introducing the tagline “Premium People For Your Property.”
- 66% organic traffic increase after introducing relevant, positioned website content
- 254% increase in form conversions since repositioning
- 35% average time-on-page increase, signaling improved content relevance
Sell exactly what you want, to exactly the right audience
The problem with a near-miss is that it’s still a miss. Getting your market positioning almost right isn’t good enough. We can help you position your company exactly where you want it to be, maximizing lead generation and improving lead quality.