Vitalis Extraction - Manufacturing website design
Dark-mode website for a manufacturer
Through our comprehensive approach, we successfully transformed Vitalis Extraction Tech's online lead generation efforts.
Background
Vitalis Extraction Tech is a Canadian engineering and manufacturing company specializing in industrial supercritical CO2 extraction systems. Despite their industry-leading position, they faced challenges with inconsistent online lead generation, poor tracking, and high costs. Seeking to improve their results, they engaged our team to revamp their search advertising campaigns, target international markets, and enhance their online presence. The objective was to generate higher-quality leads and demonstrate a clear ROI.
Challenge
Vitalis Extraction Tech, a Canadian engineering and manufacturing company specializing in industrial supercritical CO2 extraction systems, faced inconsistent, poorly-tracked, and costly online lead generation. They sought to enhance the volume and quality of online leads through search advertising while improving reporting and demonstrating a clear return on investment (ROI).
Solution
To address Vitalis’ challenges, our team conducted a thorough audit and restructuring of their search advertising campaigns. Our strategy focused on targeting international audiences, with particular emphasis on emerging markets in Latin America. Over time, we developed new landing pages and revamped their website, incorporating powerful tracking features to enable accurate marketing attribution for search campaigns.
Results
The implementation of our solution yielded significant outcomes for Vitalis Extraction Tech:
- A remarkable 70% increase in leads generated.
- Expansion of lead provenance to 6 continents, encompassing USA, Canada, Colombia, South Africa, Australia, Ukraine, and China.
- The search ad campaigns surpassed all other lead sources, including trade shows and events, phone inquiries, referrals, press/PR, and outbound email marketing combined.
- Notably, the lead costs in Google Ads were reduced by an impressive 80%.
Want your website to stand out?
In today’s digital landscape, a compelling online presence is essential to captivate your audience and drive business growth. Don’t let your website blend in with the crowd. Let us help you stand out and make your mark in the digital world.
