BlackBean Industrial Marketing
Process & Pricing
A clear process for industrial marketing success
Our codified process ensures we deliver high-quality outcomes that transform industrial businesses and help you reach your marketing goals.
Not all problems are apparent – or need to be addressed. Our diagnostic process makes sure we focus on the right ones from the start.
1. Diagnose
2. Prescribe
3. Create
4. Execute
5. Measure
Pick Your Path
Always start at the beginning.
All of our engagements start with a Strategic Project to test assumptions, identify challenges, uncover opportunities and growth areas, and make “quick wins” recommendations to help you reach your declared goals.
What’s the benefit of a Strategic Project to you?
- You don’t have to pre-commit to a big project or retainer.
- You get to know us, including our competence, turnaround time, and more.
- You can get moving on something you’ve likely been discussing internally for a long time (right?).
- You get a “portable” deliverable that you could potentially use internally or with another agency.
$7,000
$5k to $10K/month (excl. ad spend)
From diagnostic to an actionable plan
Goal: identify challenges and give recommendations to reach your business goals.
Outcome: a stand-alone documented diagnostic and strategy with an action plan outline.
From strategy to assets
Goal: To start seeing results fast by optimizing and executing immediate strategic priorities.
Outcome: Tracked and measured improvements of your marketing operations.
Where the rubber meets the road
Goal: Referring to the agreed strategy, we create the assets supporting the marketing tactics.
Outcome: Strategic deliverables for the implementation of your plan.
Continuously improving
Goal: A marketing partnership built on communication and accountability.
Outcome: Ongoing measuring, reporting and adapting to changing market conditions.
Making your project a success.
Do you have a specific project supporting business goals that you would like to see come to life? We got you. All project-based engagements start with a thorough Discovery to ensure that we understand all the implications of our work together and build the right solution for you.
From web design to product marketing and brand development, our team is experienced in helping industry leaders reach their business goals through strategic projects.
Web Design
Redesigning a website is a project that varies in scale and complexity, with costs ranging from as low as $20,000 for a smaller, content-focused site, to over $100,000 for a large, feature-rich one. Most projects fall somewhere in between these extremes. The duration of a website redesign project can range from four months to a year, with 3-6 months being the most common timeframe.
Marketing Support
Marketing is a vast term that encompasses everything from search engine optimization to content marketing and Google ads. Our strengths reside in strategy (see “Reach Your Goals”), and we are happy to consider working with you on your specific marketing project on a project basis. These are typically set up as monthly retainers after the initial strategic engagement.
Branding
We have you covered from positioning and messaging to a full (re)brand with the creation of marketing assets. Each stage of a branding project builds upon the previous one, always starting with the foundation of a brand strategy before moving to the design of a logo and tagline to be developed across all marketing materials your organization might need.
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Need a quote for a project? Get in touch...
We’ve found that we deliver the greatest value to our clients when we establish ongoing relationships that allow us to materially contribute to their long‑term success. If there’s an opportunity to work together, great. If not, we’ll point you in the right direction.