When it comes to web design, people tend to over-complicate design elements without needing to. Why do we see this so much when it comes to the web? Are their leaders making assumptions about what their customers want? Maybe the customers want something they don’t need. Or the developers get pressured into building elements that completely miss the mark. Perhaps it is a combination of both developers and their clients wanting the newest and greatest tech — but is that practical?

Say we are building a new house. The owners would like a grand entrance with a large staircase leading to the front door. When building a staircase, you always want to take the most direct path to your destination. You will use fewer materials and save time if you have a straight shot. If you start creating twists and turns because the owners “like it” or they feel that it will look “better this way”. You will waste money.

The same can be said about many websites, especially in manufacturing. Why do companies waste so much money on extra features that do not move the meter? These websites become larger and more complicated than they need to be. 

We can first look to the decision-makers such as CEOs and managers. They may or may not know the technical side of the web development process, and could make uninformed decisions on key features. These leaders tend to focus on appearances when it comes to the web. Some may not understand the true impact of the website and how vital it can be to their bottom line. Often, these managers rely on several other voices to make informed decisions. All people want their ideas represented, but not all ideas are created equal!

## What can you do to create a harder working webpage?

Don’t distract users from the paths that make you money. If prospects need to fill out a form in order for them to work with you, make sure it is front and centre. Don’t let your users get distracted by complexity, glitz, and glamour. The more complexity that is added to the website, the more window dressing you have that can take away from design elements that really matter.

These features not only waste development and marketing time. They can lose you customers! Start with the minimum viable website to accomplish business goals. Stop focusing on the “nice to haves” and focus on the “need to haves”. What is needed to maximize the user experience and complete your goals?

A single well-built landing page can perform better compared to a complete website. This can be true if we are looking at conversions or page speed, and begs the question: do you even need a full website with all the bells and whistles? If you only need a single lead form, don’t overcomplicate it. **A simple landing page can often do more for a business than a big clunky website or application.** A landing page can produce better ROI compared to hundreds of pages on your website combined. If users need to take 10 actions or clicks to accomplish their goals, you’re distracting them too much. A complex website distracts from completing goals in general. Every new element distracts from every other element.

## Keeping things simple.

K.I.S.S is an acronym for “Keep it Simple, Stupid”. You will hear it time and time again across many different industries. Don’t over-complicate a solution. Focus on the essentials, not the “nice to haves”.

- Speed - The less clutter and features on your website, the faster the page will load. If your website takes too long to load, your users could navigate away before they read anything. You want your users to stay on the site to get the info they came for. Also, Google and other search engines prioritize you in the rankings based on load speed. If your website is faster, your marketing campaigns will see better performance.
- Positioning - Make sure your *wants* align with your customer’s *needs*. All assets and features need to align with your audience. You don’t want to build a super fancy website for an older, non-technical audience.
- Action - What are your customers intended to do? Did you want them to complete a contact form or just sign up to a newsletter? Make the path clear to complete your customer’s goals for coming to the website in the first place. Intent is everything!
- Brand Alignment - The site or landing page needs to feel like an extension of your brand. If you have colours or elements that do not mesh with your overall experience, it can push customers away. Adding a bunch of extras won’t do anything if they aren’t aligned with your brand experience.

The simple solution can save you time and money. Take your own opinion out of the equation and think, what do my customers want. Will this feature push them closer to complying the goal of the website? If the feature is just fluff maybe it should not be there at all. Stop distract users from the paths that make you money.

Keep It Simple, Stupid.

Before the internet became what it is today, manufacturers would rely heavily on their conventional marketing funnels such as trade shows, conferences, or advertisements to generate leads. A website was generally thought of as a ‘nice to have’ but unnecessary. With the rapid advancement of technology, manufacturers are starting to realize that websites are essential to a business’ success. Why? Studies have shown that having a strong online presence is the best way to generate leads. This starts with a great website.

**Before we get into the examples of great website designs, let’s take a look at features that actually make for a great website:**

- Clear and concise navigation
- Great imagery, videos and graphics
- Clear Call-to-actions that meet the business and user goals
- Path leading to conversion
- Great Hero image and messaging (first impressions are everything)
- Opportunities to learn more
- Content and design related to the target audience
- Clean responsive design
- Website load time

## Why is it important to have a good website loading speed?

**53% of mobile site visitors will leave a page if it takes longer than three seconds to load.**

Load speed is one of the most important factors to achieving a website's goals. For reference, we are using GTmetrix to measure website performance. It reflects how fast the page loads for users, and how well it's built for performance. Statistics say that the ideal website load time is 2 to 5 seconds, however, each second beyond 2 seconds results in greater bounce rates.

# [1. Lockheed Martin](https://www.lockheedmartin.com/)

One of the industry leaders in security aerospace manufacturing, Lockheed Martin does an outstanding job in its website design. Throughout the pages on their site they have a consistent, interactive, and clean design with clear CTAs that direct the user to the ideal page.

Designing a mega menu with numerous pages can be challenging to many designers, but they do an exceptional job of making their mega menu user-friendly as it is clear and easy to navigate.

![](https://files.benecms.com/blackbean2022/media/lh_megamenu.png)

What also stands out about the Lockheed Martin website design is their product page and the interactivity on that page. Interactivity provides the user with the ability to click and interact with sections on a website which gives it life. Here, they do a notable job of this by giving the user an opportunity to click and interact with three things: viewing the specs of the 3D helicopter image, looking at graphics of the helicopter performing different maneuvers, and a video of the helicopter in action.

![](https://files.benecms.com/blackbean2022/media/raider_x.png)

### Speed Test

Lockheed Martin homepage has an impressive GTMetrix load speed of 2.8 seconds and it remains under 3 seconds. They do a great job of optimizing speed and performance which gives them the best ability to convert.

![](https://files.benecms.com/blackbean2022/media/speed_test_lockheed.png)

# [2. Caterpillar](https://www.cat.com/en_US.html)

Caterpillar is one of the top manufacturers of construction equipment. To go along with their website's clear CTAs and seamless navigation, Caterpillar does a fantastic job of strategically guiding the user to convert. On their equipment page, they designed cards with great imagery for each of their products. After the user clicks on the machine that they are interested in, a list of specific machines under that machine umbrella displays. This is where you can view the specifications and request a price. Reducing the amount of thinking for a user is essential for improving conversion rates. This is clear, simple and easy.

![](https://files.benecms.com/blackbean2022/media/caterpillar_1.png)

![](https://files.benecms.com/blackbean2022/media/caterpillar_2.png)

### Speed Test

Caterpillar has a below-average load speed of 5.4 seconds which may affect conversions. However, since CAT is such a dominant leader in the construction manufacturing industry, prospects will have more patience with their load time.

![](https://files.benecms.com/blackbean2022/media/caterpillar_speed.png)

# [3. Loupe](https://loupe.team/)

Loupe’s mission is to revolutionize the automation industry by unlocking machine potential. Upon landing on the site, Loupe does a great job of making their brand personable by incorporating their core values and place of work as a video in their hero banner. Once they brief the user with their mission statement and what they do in the first section, they then go on to show reputable brands that they have already built successful partnerships with. This creates a form of trust and reliability with the user.

![](https://files.benecms.com/blackbean2022/media/loupe_1.png)

They also do a great job of telling a story throughout their page design guiding the user to the contact form which is their form of conversion. The CTA’s are clear, navigation is simple with no dropdowns, and they provide high quality images for all of the products that they’ve worked with.

![](https://files.benecms.com/blackbean2022/media/loupe_2.png)

All in all, Loupe has a fantastic website design.

### Speed Test

The Loupe homepage has an average load speed of 3.4 seconds. Not the fastest time that we have seen but considering the hero banner is a video, this is an impressive load time.

![](https://files.benecms.com/blackbean2022/media/speed_test.png)

# [4. CST Tires](https://csttires.com/us)

CST tires is one of the world leaders in tire manufacturers. The hero provides great imagery with a tire-related CTA replacing the generic ‘products’ CTA. This is key because it tells the user exactly what they are searching for. They also do a great job here of including a short concise selling proposition in their hero text.

![](https://files.benecms.com/blackbean2022/media/cst_1.png)

On their user-friendly product page, they display important specs for each tire based on their target audience's wants and needs. This can make conversions easier on a user as they don’t want to guess what they are buying.

![](https://files.benecms.com/blackbean2022/media/cst_2.png)

### Speed Test

CST Tires has an above-average load speed of **2.5 seconds.** Although they have a homepage with many images which could be a problem for some websites, they do a great job of compressing their images for optimal performance.

![](https://files.benecms.com/blackbean2022/media/cst_speed.png)

# [5. Lear](https://www.lear.com)

Lear is a global automotive technology leader in Seating and E-Systems. Right off the bat, Lear displays an impressive futuristic type video representing the innovation in their company. But before throwing products at the user, they describe their company and culture before leading the user into their product catalogue in the following section. Once on the product page, tabs are designed for the user to easily jump to their desired section which prevents unnecessary scrolling.

![](https://files.benecms.com/blackbean2022/media/lear_1.png)

![](https://files.benecms.com/blackbean2022/media/lear_2.png)

The navigation is clear and it also gives the user an opportunity to define themselves in the top right. Whether they are investors or suppliers, clicking this will lead them into their desired user flow.

The overall design is clean with a lot of white space with minimal clutter.

### Speed Test

Lear's homepage has an underwhelming GTMetrix load speed of 6 seconds. Similar to Loupe, Lear struggles to optimize their video and images for best possible performance which will have a negative impact on prospect experience.

![](https://files.benecms.com/blackbean2022/media/lear_speed.png)

## Let’s get your website to the next level

As you can see from the website examples above, a great user-friendly website design could be the difference between making a sale and losing a prospect. If you are a manufacturer looking to stand out from your competitors, a great website design should be the first place you should start. Here at BlackBean, we can help your business since we have the expertise and skills to make your user-friendly website a reality. Reach out to us so we can help your business today!

![](https://files.benecms.com/blackbean2022/media/best_websites_footer.webp)



5 Best Manufacturing Websites 2021 And Why

I'm writing this while looking out my office window at a broad, white horizon in British Columbia, Canada. The trees and buildings nearest to me look faded. Those further away are dull silhouettes. Far in the distance, the sky is flat and white and mountainless, smoke obscuring our brown, baked hillsides. Beyond that, in every direction, is fire.

To say that the climate crisis weighs on me would be an understatement. The wolf is at our door. We cannot ignore it any longer or decline to take action against it.

In the digital era, our consumption can feel inconsequential. A streaming video comes with no wasteful packaging. A web page need not be biodegradable. But the internet does leave a footprint on our world. Real resources are expended to deliver those cat GIFs.

In fact, a [2018 McMaster University study](https://brighterworld.mcmaster.ca/articles/study-shows-smartphones-harm-the-environment/) revealed that 1.5% of global carbon emissions can be attributed to information and communications technology (ICT). As internet usage rapidly increases worldwide, this figure will balloon. By 2040, they predict, ICT will account for 14% of global emissions, equal to about half of all transit-related emissions.

Think of the process involved to send a single email. Information must travel via physical infrastructure from one electronic device to another, making stops at various servers along the way. Backups and redundancies require still more servers, more infrastructure. All of this requires electricity, and too much of that energy is dirty. The internet is almost miraculous in its complexity and power. It comes at a cost.

Web developers are used to measuring their projects in many ways. Lines of code, requests per page, filesize, load speed. [What about carbon footprint?](https://www.websitecarbon.com/)

It might seem inconsequential but think of the scale. A single inefficient web page may waste a few seconds of resources each time it's requested. Milligrams of wasteful carbon multiplied by thousands, even millions of users per month. The top 100 most popular websites combine for 7.3 billion views per month. There are over 1 billion active websites online right now.

We can't all stop what we're doing to plant trees and live simple lives in nature (don't tempt me), but we can all incorporate good environmental practice in our work, whatever that work may be. Even when our impact seems small, remote, and far away, it all adds up. [Trust me.](https://www.theguardian.com/us-news/2021/jul/12/wildfires-california-oregon-drought-heat-fire-cycle)

The Unseen Environmental Impact of the Internet

Mobile-first. If you haven’t heard of it before now, you’ve missed out on the number one web design mantra of the past five years. **Build it for phones; that’s where your customers are.** Even better, it’s where they *will be*: more and more often, people engage with the internet via a small screen rather than a laptop or desktop.

Google agrees, by the way. We’ve mentioned it before. Several years ago, Google moved to mobile-first indexing for their search engine. **Google treats your mobile website as the *main* website, not an add-on or secondary version.**

This is more than a shift in philosophy: it has a real-world impact. Websites that fail to meet Google’s standards for website experiences receive penalties in their search visibility. **In short: no mobile-friendly website? Say goodbye to your search traffic.**

This is where conventional web design philosophy and B2B websites clash. **For most of our clients, phones *aren’t* where their customers are.** When you sell products that require custom quotes, have a months-long sales cycle, and can often be valued in millions of dollars per sale, it’s far less likely that your customer’s journey begins or ends on a phone.

Instead, it starts on a desktop computer in another company’s purchasing department. **The experience that most B2B manufacturers ought to prioritize is desktop over mobile.**

So how can we have our cake and eat it? Google is all about mobile-first. Manufacturers usually don’t get value from their mobile visitors. **The answer comes via a design concept called ‘progressive enhancement’.**

When Google analyzes websites for their mobile-friendliness, they aren’t really able to look at less tangible design features. Google uses a robot called a web crawler to explore web pages. **It’s a very clever robot — but a robot nonetheless.** When it scans a web page, it looks for a variety of signals to tell it if it’s mobile-friendly or not. Does the page have a proper width set for phones? Is its text readable on a small screen? Can you click all the menu elements on a touch screen?

**These technical flags are what tell Google a website is mobile-friendly.** Meeting the minimum requirement for mobile-friendliness is not actually that hard! This means that savvy web developers (like us!) can focus their efforts on providing excellent desktop experiences while providing a very simple (but technically flawless) mobile experience.

**Essentially, we build the mobile site for a robot, using as few resources as possible, and the desktop site for humans.** It’s called progressive enhancement because we ‘ramp up’ the complexity and quality of user experience for our desktop view. **The website starts very simple and grows lusher and human-friendly as the screen size increases.**

In doing so, we allocate fewer development resources toward building a website view that valuable customers won’t usually see. **This frees us up to double down on the experiences that *do* result in leads and revenue — your desktop traffic.**

With a little bit of trickery, you really *can* have your cake and eat it, too.

Why good B2B industrial websites break the rules

Measuring digital marketing ROI is a tricky thing to wrap your head around.

  Digital campaigns offer dozens, even hundreds of metrics to track. Should you be focusing on click-through-rate? What about impression share? What do those metrics *even mean*? **This article will provide you with a framework for understanding and measuring digital marketing ROI.** 

  Business owners and managers tend to think in terms of inputs and outputs. How much did we invest in advertising? What was the return? But, it’s not always obvious which inputs and outputs to measure when it comes to marketing metrics. For most folks, because modern marketing involves so much data, it’s easy to lose sight of the forest for the trees.

  As a result, too many businesses fixate on vanity metrics like page visits and impressions when what really matters is what’s happening on the ground—purchases, enrolments, etc. Dollars and cents, not views and clicks.

  There used to a be a joke in marketing: “Know what ‘hits’ stands for? How Idiots Track Success.” It’s kind of mean, we know. But it points to a fundamental truth about people: we like shiny things. **The problem is; shiny metrics can distract from what’s really going in with your marketing investment. Worst case, you’ll waste time and money optimizing for the wrong things.**

  **This article will help you figure out which metrics are telling you whether your marketing is truly moving the needle for your business.**

  ## Digital Metrics Should Serve Business Metrics

  ...and not the other way around. What do we mean? Let’s use the [Quality Score](https://support.google.com/google-ads/answer/6167118?hl=en) in Google Ads as an example. Measured on a scale of 1-10, the score is a rough measure of how well your ad meets users’ search intentions or the likelihood that a user will click on your ad versus a competitor’s. You might think, “I’m a quality business; I should be a 10/10 advertiser.” And you could burn hundreds of hours trying to get that 10/10 score.

  Was that really a good use of resources? Not if those perfect-10 ads aren’t generating valuable leads.

  The problem is; you could be optimizing your ads for the wrong audience. But if you look only at the 10/10 quality score, it seems like you’re doing everything right. When you examine the end results of your efforts and discover that *none* of those clicks are converting into actual leads, that’s the metric that tells you what’s really happening with your ad spend—and that you need to rethink your strategy.

  In this case, the business metrics that should be your primary focus are:

  * How much did we spend?
  * How many leads did we get?
  * What was the average value of each lead?
  * Ultimately, was the ad campaign profitable?

  The quality score, by contrast, is a secondary metric. It can help you understand *why* something like an ad campaign works or doesn’t work, but it doesn’t tell you whether the campaign was actually worth the investment. That’s where you turn to primary metrics, like the ones above.

  > Primary metrics tell you what happened; secondary metrics tell you how it happened.

  We don’t optimize for secondary objectives; we use them as a means to optimize for the most important indicators. In other words, make sure you’re optimizing for your business, not your digital metrics.

  ## When a Click Doesn’t Click

  Unfortunately, we’ve seen marketers throw all kinds of numbers into reports that make it look like something’s happening, with digital dashboards lit up bright green. You might hear, “Well, yeah, we haven’t gotten any conversions yet, but look at how many clicks and impressions we’re getting!”

  As a business, your end goal isn’t collecting clicks. It’s collecting money. And if all those clicks don’t translate into conversions, they don’t mean anything. Trees, not forest. In fact, you could have far fewer clicks that result in much more successful marketing campaigns. If there’s more revenue coming in, it doesn’t matter if your dashboard is red.

  Here are some concrete examples to help you understand when a click matters and when it doesn’t.

  ### Digital advertising

  One question clients have asked is, “Why should we pay $30 for a single search ad click when we could run display ads and get tons of clicks for 3 cents each? Why pay $30 just to get someone to my website?” (Often followed by, “That’s crazy.”)

  It’s not crazy if what you sell is worth $30K per sale, and you’re optimizing your ads for lead quality, not click volume. If you work out the percentages, you only need 1 in every *x* number of clicks to convert for you to make money. That’s thinking from a business perspective, not a secondary metric perspective. So instead of, “It’s $30 to get a click,” you’re saying, “It’s $30 to get an opportunity to sell $30,000.”

  That’s why, as a marketing agency, we might spend a lot of time fiddling over a handful of keywords and phrases in a client’s ad. Because a single word in one ad can vastly impact the quality of traffic, you get. Take the term “oil change,” for instance. Someone could be looking for how to do an oil change themselves versus finding a shop near them to do the work—which means your ad’s keywords make all the difference in whether those clicks turn into quality leads.

  Your marketing team (or agency) should be spending their time figuring out precisely what that wording should be.

  ### Search engine optimization

  At a basic level, traffic to your website is good. And investing in an SEO strategy that bumps your web pages higher in search results can generate traffic. But it’s the value of every single person who visits your site that can make SEO either viable or less viable in terms of marketing investment.

  Tracking your Google ranking for targeted search terms, along with the number of site visitors, new visitors, etc., on your site will tell you whether your SEO efforts are having an impact...but not whether you’re getting a good return. For that, you need to examine the average conversion rate for your site. How many of those visitors are turning into qualified sales opportunities?

  Knowing the conversion rate and/or revenue from your web traffic will help you put a ceiling on your SEO spend. There may be search terms that seem really attractive. Still, suppose it’s going to take a considerable investment to rank on the first page of Google. In that case, that moves your breakeven point much further forward.

  ### Email newsletters

  One marketing tactic that’s especially likely to cause shiny-object syndrome is email. And, for many companies, it’s hard to know how much to invest in building a subscriber base and managing a newsletter.

  Ultimately, it depends on the product or service you’re offering and whether a newsletter would effectively support more sales. We’ve seen that newsletters simply become informational, with marketers focusing on things like open rates, click-through rates, and unsubscribes. That’s a great example of chasing the wrong metrics.

  Instead of asking whether your open rate is high enough or how many people are clicking on your links, evaluate whether the messaging and links in your emails truly support your marketing objectives and business goals. Don’t let a dashboard filled with nice-looking numbers distract from what’s most important: marketing that makes people come back and buy more.

  ## Get the Real Story

  Hopefully, by now, you’re feeling a little better equipped to ask your marketing team or agency the right questions to uncover whether your marketing is genuinely having a positive impact on your business. No one expects you to be an expert—digital marketing involves a lot of complex signals, and it’s your marketing team's job to analyze and apply them.

  What you can do, as a business owner or manager, is to look at the primary metrics and evaluate whether you see enough leads and revenue to justify your marketing spend. Then you might come to us and say, “The money isn’t adding up; we need to make more revenue from this campaign.” After that, it’s up to us to interpret the more complicated secondary signals, figure out why things aren’t working, and fix them.

  Just remember, if someone throws you a marketing dashboard full of green lights, make sure those metrics are telling the real story of your dollars and cents.

  Need help figuring out whether your marketing efforts are paying off or how to make them more effective? We’ll be straight with you. [Book a free consultation](https://blackbeanmarketing.com/contact/) today.

There are some marketing terms that we get asked about more than others. SEO, for instance. One of the most asked-about marketing terms is account-based marketing (ABM).

So, what is it?

Account-based marketing is an alternative to more conventional, ‘funnel-based’ marketing. Funnel marketing is when you generate leads from a broad audience of prospects, then filter out the unqualified leads through actions until you’re left with a small audience of customers. The funnel starts broad and gets narrow as you weed out the unqualified leads.

  Account-based marketing does away with a funnel. It’s about winning specific accounts by targeting them with highly customized sales and marketing campaigns and materials.

  ## Definition of account-based marketing

  Per [business consulting giant Gartner](https://www.gartner.com/en/sales/glossary/account-based-marketing-abm-), account-based marketing is defined as:

  > Account-based marketing (ABM) is a go-to-market strategy targeting certain accounts with a synchronized, continuous set of marketing and sales activities. ABM activities engage those accounts and individuals through all stages of the buying journey.

  Clear as mud, right? Let’s break it down.

  ## What is account-based marketing?

  Per the definition, account-based marketing is:
  * A go-to-market strategy
  * Targets certain accounts with synchronized, continuous marketing and sales activities
  * Engaging accounts and individuals through all the stages of the buying journey.

  What does it all mean?

  First, it’s a go-to-market strategy. A go-to-market strategy is simply an end-to-end strategy to reach a target audience and sell them a product or service. The big difference between a go-to-market strategy and a marketing campaign is that a strategy might *contain* many marketing campaigns. It’s a coordinated effort across sales and marketing disciplines to achieve a specific business action.

  Account-based marketing focuses on the go-to-market ‘target audience’ part of a strategy. It takes targeting to the extreme. Account-based marketing targets *specific customers* rather than a customer persona or a type of customer. An account-based marketing strategy might only target a dozen accounts or fewer.

  Our definition describes ‘synchronized, continuous marketing and sales activities.’ Let’s break that down. What is being described is a coordinated, consistent flow of sales and marketing activities. This means that there are options for our target accounts to engage across many campaign types throughout the sales and marketing process. The next step in the marketing journey is planned and accounted for — end-to-end marketing to specific accounts.

  ## Account-Based Marketing Example

  We specialize in [B2B marketing for industrial manufacturers](https://blackbeanmarketing.com/industrial-marketing-services/), so we’ll give an example relevant to that industry.

  Imagine a company that sells custom components and fasteners for scaffolding systems. A niche market might struggle to reach customers with an inbound marketing strategy like content marketing. They may not get sufficient search volume on their most valuable keywords for paid search advertising to make sense. Instead, they employ an account-based marketing strategy.

  The company performs extensive research on competitors and potential customers, building a deeper understanding of their market in the process. They identify potential customers who may be particularly ready to make a purchase — perhaps they are about to embark on an extensive construction project or have recently brought on new leadership in their purchasing department and are ready to make a change.

  The company selects their ideal candidates from this research and develops a pipeline of content and an outreach strategy tailored to each client. Instead of developing general sales documents, case studies, videos, etc., they create a unique path for each prospect to follow, communicating the business’ value in a way that resonates specifically with each account.

  This strategy is all about the close rate. For a more conventional, funnel-based approach, a close rate of 10% of top-of-funnel prospects might be acceptable. Due to the high cost of marketing to each account, the expected close rate should be much higher — maybe as high as 50%.
  ## Is account-based marketing for me?

  You may be wondering if account-based marketing is a fit for your business. Here are a few criteria to help you decide.

  Account-based marketing may be a fit for you if:

  * You’re a B2B business
  * Your sales cycle is long, but each sale is worth a lot to your business (high margin, high dollar value products and services)
  * You have the capacity to develop custom-tailored content for your prospects in-house (or the budget to outsource content creation).
  * Your sales and marketing teams are coordinated and able to work together on long-term campaigns.

  *BlackBean Marketing is a B2B industrial marketing company specializing in marketing for tech and manufacturing businesses. If you need help crafting an account-based marketing strategy, [reach out to us today](https://blackbeanmarketing.com/contact) for a no-obligation consultation.*

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