Goodman Steel - Manufacturing website design
Website highlights expertise for metal fabrication leader
Goodman Steel wanted one thing from their website: to "look big". We updated their old website with a bold new design that spoke to their broad capabilities and industry expertise.
Local becomes regional: expanding the online presence of a rural metal fabricator
Based in small-town Saskatchewan, Goodman Steel is in the middle of everywhere… from a certain perspective. Despite their seemingly out-of-the-way location, Goodman Steel’s facilities are connected by rail to the entire Canadian prairie. Their expertise in prairie industry, particularly mining and oil and gas, pushed them to expand their marketing footprint across Canada. To do that, they needed to look big, established, and reliable. We built them a website to help accomplish this goal.
Challenge
Goodman Steel’s website hadn’t been updated in about seven years when we engaged with them. The website was stylistically out of date and thin on content, not properly representing the full scope of Goodman’s service offering. The website looked “small town” and couldn’t be leaned on to support other marketing campaigns like trade shows and events.
Solution
We worked with Goodman Steel’s team to identify product and service offerings that would entice their biggest potential customers. Then, we built a branded, conversion-focused website that projected scale, capacity, and polish.
Results
Goodman Steel sales and marketing staff use the new website as one of many supporting documents in the sales process. Featuring a wide range of content, articles, and portfolio pieces, the website generates leads and projects authority within Goodman Steel’s niche.
What does your website say about you?
“The relationship we have developed with BlackBean Industrial Marketing has been beyond our expectations both on a professional and personal level. Their attention to detail is evident and has been instrumental in the redesign of our webpage and has helped us move our existing archaic web page to the forefront of our industry. It has been an absolute pleasure to work with BlackBean and we look forward to continuing our relationship with them moving forward.” – S.Chase, Office Administrator
