Diablo Nutrients - Biotech website design
A unique website for a unique biotech company
Diablo Nutrients is a Canadian biotech company specialized in cannabis nutrition. We built them a kickass informational website that resonates with their audience.
Feeding the beast with superior website design
Sometimes great websites break the rules. Diablo Nutrients is a brand with deep roots in the Canadian cannabis industry. Their unique image appeals to home growers and commercial outfits alike. The right website for their business would have to be capital-B BOLD, maximizing the impact of their rock-and-roll image.
Challenge
When we engaged with Diablo, their website was a decade out of date. With an unprofessional look and no ability to easily manage or edit its content, it failed to serve their marketing objectives. Diablo wanted to preserve their brand legacy, featuring the owner’s beloved dog and company namesake, Diablo. At the same time, they wanted a website with better features for their customers and more control over their product information.
Solution
Right away, we knew the website had to be dark. The brand’s imagery–from devils and monsters to pit bulls jumping through rings of fire–demanded a dark mode website. Diablo’s customers expect a certain rebel attitude, so we made sure that brand voice shone through everywhere we could. Finally, we wanted to honour Diablo’s commitment to its distributors while increasing consumer sales. We built an interactive “Find a Dealer” page to help get more consumers in touch with their local Diablo dealer.
Results
- 3x traffic increase year-over-year after website launch
- 2 leads per day average lead generation since website launch
- 500+ newsletter sign-ups to date since launching newsletter form
Testimonial
“When we set a target or goal, the work gets completed; it doesn’t go on and on forever. They’re professional. We set out the goals together — and things happen that can slow it a bit — but they always come through on what they promise.” – T. Walker, VP of Sales
