BlackBean Marketing is seeking a talented Marketing Specialist familiar with B2B marketing, SEO and SEM to join our small but mighty team in Kelowna. This full-time position will work closely with the Lead Strategist to implement client marketing strategies and achieve client KPIs. We’re seeking someone familiar with working in an agency or a marketing role in the industrial sector.

What you will do

• Implement client B2B marketing strategies developed by the Lead Strategist.
• Conduct SEO activities including keyword research, on-page and off-page optimization, and performance tracking.
• Manage campaigns on Google Ads and Bing Ads (rare, but it can happen), including keyword bidding, ad copy creation, and performance optimization.
• Utilize CRO techniques to improve client website conversion rates.
• Monitor and report on the effectiveness of marketing campaigns against client KPIs.
• Stay up-to-date with the latest trends and best practices in B2B marketing, SEO, SEM, and CRO.
• Collaborate with the team to brainstorm and develop innovative marketing solutions.
• Write content for BlackBean and clients to help support content marketing efforts.

What you bring to the table

• 3-5 years of experience in B2B marketing.
• Proven track record in SEO, SEM, and (bonus points) CRO.
• Proficiency in marketing and SEO tools such as GA4, Search Console, Looker Studio, Matomo
• Experience with Google Ads and Bing Ads.
• Strong analytical skills and ability to interpret data to drive marketing decisions.
• Excellent communication, writing, creativity, and teamwork skills.
• Confidence in managing client expectations
• A B2B agency background is ideal, and experience in the industrial sector is a plus.
• Comfortable working in an open, egalitarian, friendly, and hard-working environment where unsolicited facts and opinions about tennis, football, and hockey are often shared.
• No certifications are required, but a proven track record is essential.

What we can do for you

• Salary: $60,000 – $65,000 per year.
• Flexible hours, including summer hour, personal days, paid sick days, and generous vacation time
• Benefits package including vision and dental care
• A commitment to training and professional development. We can subsidize or pay for training to upgrade relevant job skills.
• Work with a friendly and diverse team committed to delivering value and quality work to every client without selling our souls to do so
• Right to disconnect: we avoid emails and work communication outside office hours. Use your personal time to unwind, not to work!
• An easy-going and casual in-person work environment. We pride ourselves on providing an inclusive and enjoyable place to work.

A little more about us…

BlackBean Marketing is an industrial marketing agency primarily serving B2B manufacturers in the United States and Canada. We provide a full suite of consultancy-focused marketing services to mid-sized companies needing digital marketing transformation. In short, we help industrial innovators fix their marketing dysfunction, whatever it may be.

Based in sunny Kelowna, BC, we are committed to a healthy work/life balance. We believe that healthy, happy employees are long-term, productive employees. Our team is small, and that’s just the way we like it. We foster an environment of collaboration and inclusion where everyone’s voice is heard and respected.

Are you a fit?

If you’re a talented B2B growth marketing expert looking for a more comfortable way to work, we want to talk to you! Send your résumé and cover letter, including any relevant experience, to hello@blackbeanmarketing.com, or connect with us on LinkedIn to learn more.