Insights Archive

Understanding Change Management: The Science of Change

Understanding Change Management: The Science of Change

2022-06-099 min readMarketing

Change is the universal constant. Whether we act or not, everything around us changes all the time. We change — sometimes by our own volition and in ways we can control, but not always. Most of the wa...

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Website Marketing Performance: Why Simpler Is Better

Website Marketing Performance: Why Simpler Is Better

2022-06-08
Dana Hare
5 min readMarketing,Development

When it comes to web design, people tend to over-complicate design elements without needing to. Why do we see this so much when it comes to the web? Are their leaders making assumptions about what the...

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Implementing a CRM: four reasons why CRMs fail

Implementing a CRM: four reasons why CRMs fail

2022-05-25
Teresa Nykilchuk
6 min readMarketing

In 1999, I joined a small but growing technology company selling a new category of software called “Customer Relationship Management”. We worked hard to describe how this new bit of kit would transfor...

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Lean, Mean Marketing: Low-Cost, High-Impact Strategies

Lean, Mean Marketing: Low-Cost, High-Impact Strategies

2022-05-178 min readMarketing

This article isn’t for industrial firms with money to burn. It’s not for billion-dollar corporations that can afford to put their marketing on autopilot. It’s for all the underdogs running against...

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