Insights Archive

Understanding Change Management: The Science of Change

Understanding Change Management: The Science of Change

2022-06-099 min readMarketing

Change is the universal constant. Whether we act or not, everything around us changes all the time. We change — sometimes by our own volition and in ways we can control, but not always. Most of the wa...

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Website Marketing Performance: Why Simpler Is Better

Website Marketing Performance: Why Simpler Is Better

2022-06-08
Dana Hare
5 min readMarketing,Development

When it comes to web design, people tend to over-complicate design elements without needing to. Why do we see this so much when it comes to the web? Are their leaders making assumptions about what the...

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Canadian Manufacturing and Industry 4.0, Explained

Canadian Manufacturing and Industry 4.0, Explained

2022-05-30
Teresa Nykilchuk
3 min readIndustrial

Academics, consultants, and marketing professionals love a buzzword. Buzzwords help them frame ideas in order to sound authoritative and innovative. They try their best to promote sexy-sounding concep...

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Implementing a CRM: four reasons why CRMs fail

Implementing a CRM: four reasons why CRMs fail

2022-05-25
Teresa Nykilchuk
6 min readMarketing

In 1999, I joined a small but growing technology company selling a new category of software called “Customer Relationship Management”. We worked hard to describe how this new bit of kit would transfor...

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